Stronger Together at Midtown Yoga KW
Donation protected
“When I think of Midtown Yoga KW I think of family, I think of community, and I think of LOVE. Throughout the past 12 + years our Studio has infused Belmont village and beyond with energy, healing and peace. At MYKW we believe in the importance of physical, emotional, spiritual and mental well-being. Our mission has been to educate our community, so they can enhance their life to manifest positive changes.“ ~ Rebecca Rose, Owner of Midtown Yoga - Kitchener Waterloo.
Midtown Yoga Kitchener Waterloo was experiencing an upward growth trajectory and had had its best 90 days (under new ownership) to date prior to March 16th. The only studio in a 75km radius to offer Bikram Yoga/26+2, and Inferno Hot Pilates, our classes and students were heating up for a fantastic Spring. Sadly on March 16th we offered our last class in the hot room as public health measures necessitated closure of the studio.
The harsh reality is while our doors remained closed for almost 4 months, we are still required to cover our fixed expenses of $26,000 a month upon re-opening (including administrative payroll, utilities, rent, platform support, internet fees, etc.). At the same time, our revenues have declined by about 75%. Fortunately, our popular zoom classes and virtual library have provided a small income to keep the teachers you love on staff and to provide you with the togetherness we all have craved deeply though this challenging time.
Upon our much anticipated reopening, class sizes were drastically decreased to a third of maximum capacity. To date we are not bringing enough revenue in to scrape the surface of the expenses. While the government had established aid for small businesses - sadly we were determined not eligible for most of the available options due to how our business model is structured. Even with rent relief and only two months of CEWS, we ran at a $10,000 deficit monthly.
In addition to our financial losses due to the Covid-19 pandemic, we have had to undergo studio renovations in order to safely accommodate the government regulations for social distancing. We are making every effort possible to fully protect you, we want to continue to offer a warm, welcoming, second home to all of our members. We are excited for you to see how we have grown to better serve you on your journey.
Here at Midtown Yoga we want to be able to continue to offer the services we consistently provided for over a decade to the Kitchener Waterloo area, with members spanning all over Ontario, but the reality is as a business we have been hit hard. We will do everything in our power to remain open, but with full transparency, we would be doing everyone a disservice to pretend that we aren't in trouble, and that we don't need urgent help.
With utmost humility and gratitude, we are asking our community members to contribute to our relief fund if they are in a financial position to do so, so that we can continue to offer the loving space that is Midtown Yoga. If you are a student, you love the teachers and the space that is Midtown Yoga Kitchener Waterloo, please help us to do everything in our power to maintain the community that is so special to all of us.
100% of these donations will go towards filling in the revenue gaps so we can meet our operating expenses while we maneuver the changes implemented for re-opening, adjusting to reduced class sizes, and employing additional staff to ensure exceptional cleanliness and sanitation for your protection.
If you are in a position to support us, any amount is truly appreciated, whether it’s $5 or $500 your contribution makes a difference. We will come back stronger than before, and we will continue to serve our students and community as we always have done. If you are unable to make a donation but still want to help, you can boost our message by sharing this campaign with your friends and family on your social networks.
On behalf of all of us at Midtown Yoga Kitchener Waterloo - we thank you for your continuous support - we look forward to seeing you on your mat very soon!
With gratitude,
Your Midtown Yoga KW Crew
Midtown Yoga Kitchener Waterloo was experiencing an upward growth trajectory and had had its best 90 days (under new ownership) to date prior to March 16th. The only studio in a 75km radius to offer Bikram Yoga/26+2, and Inferno Hot Pilates, our classes and students were heating up for a fantastic Spring. Sadly on March 16th we offered our last class in the hot room as public health measures necessitated closure of the studio.
The harsh reality is while our doors remained closed for almost 4 months, we are still required to cover our fixed expenses of $26,000 a month upon re-opening (including administrative payroll, utilities, rent, platform support, internet fees, etc.). At the same time, our revenues have declined by about 75%. Fortunately, our popular zoom classes and virtual library have provided a small income to keep the teachers you love on staff and to provide you with the togetherness we all have craved deeply though this challenging time.
Upon our much anticipated reopening, class sizes were drastically decreased to a third of maximum capacity. To date we are not bringing enough revenue in to scrape the surface of the expenses. While the government had established aid for small businesses - sadly we were determined not eligible for most of the available options due to how our business model is structured. Even with rent relief and only two months of CEWS, we ran at a $10,000 deficit monthly.
In addition to our financial losses due to the Covid-19 pandemic, we have had to undergo studio renovations in order to safely accommodate the government regulations for social distancing. We are making every effort possible to fully protect you, we want to continue to offer a warm, welcoming, second home to all of our members. We are excited for you to see how we have grown to better serve you on your journey.
Here at Midtown Yoga we want to be able to continue to offer the services we consistently provided for over a decade to the Kitchener Waterloo area, with members spanning all over Ontario, but the reality is as a business we have been hit hard. We will do everything in our power to remain open, but with full transparency, we would be doing everyone a disservice to pretend that we aren't in trouble, and that we don't need urgent help.
With utmost humility and gratitude, we are asking our community members to contribute to our relief fund if they are in a financial position to do so, so that we can continue to offer the loving space that is Midtown Yoga. If you are a student, you love the teachers and the space that is Midtown Yoga Kitchener Waterloo, please help us to do everything in our power to maintain the community that is so special to all of us.
100% of these donations will go towards filling in the revenue gaps so we can meet our operating expenses while we maneuver the changes implemented for re-opening, adjusting to reduced class sizes, and employing additional staff to ensure exceptional cleanliness and sanitation for your protection.
If you are in a position to support us, any amount is truly appreciated, whether it’s $5 or $500 your contribution makes a difference. We will come back stronger than before, and we will continue to serve our students and community as we always have done. If you are unable to make a donation but still want to help, you can boost our message by sharing this campaign with your friends and family on your social networks.
On behalf of all of us at Midtown Yoga Kitchener Waterloo - we thank you for your continuous support - we look forward to seeing you on your mat very soon!
With gratitude,
Your Midtown Yoga KW Crew
Organizer
Rebecca Rose
Organizer
Kitchener, ON