Support Shamel Kelly & Juice & Moore

Hello, I’m Shamel Kelly owner of Juice & Moore, a black-owned juice bar located in Coney Island that proudly served the community until a wave of intimidation, harassment, and corruption knocked it down. From the moment we opened in spring 2022, unjustified noise complaints and harassing visits from NYPD officers began. We faced frequent, unwarranted inspections and citations even when no violation had been confirmed in court. Things escalated dramatically when officers forcibly entered, damaged property, and treated our customers appallingly. Desperate for fairness, I accepted a referral through a City Hall aide to James Caban, presented as a security consultant. Only later did I learn he was the twin brother of the NYPD Commissioner. He offered to “fix” the harassment for $2,500. I refused. The retaliation was swift and deliberate: more than 60 police visits, intensified intimidation, repeated fines for spurious infractions, and aggressive surveillance all aimed at pushing us out of business. Despite filing a misconduct complaint, the independent Civilian Complaint Review Board’s decision was overturned by the Commissioner. All this forced Juice & Moore to close its doors. Now, I am fighting back not just for myself, but for every small business owner threatened by systemic corruption and abuse of power. Why I need your help to:

Rebuild my life

Funds will help cover lost income, legal costs, and support me during this forced transition.

Fight injustice

Your support fuels resilience in the face of abuse from those meant to protect us.

Restore community spirit

Juice & Moore was more than a business it was a hub that brought people together. With your help, we can rebuild that connection.

Please donate, share this campaign, and stand with me in saying: No small business should be silenced. No voice should be intimidated into closure.