Main fundraiser photo

Sounds Right x EarthPercent Fund for NATURE

We invite you to help us support and protect nature by donating much-needed funds for the world’s most precious and precarious ecosystems.

100% of the money raised will go to a conservation fund hosted by EarthPercent, the music industry’s climate foundation that redirects money to the most impactful environmental organisations.

Help us protect and restore nature, before it’s too late.

What is Sounds Right?

Sounds Right is a new global music initiative initiated by the Museum of the United Nations - UN Live in collaboration with global partners in music, ecology and conservation. Sounds Right enables NATURE to generate conservation funding from her own sounds. Launched in the lead up to Earth Day, the initiative aims to spark a global conversation about the value of nature and support millions of music fans to take meaningful action to protect our planet.

If you’ve landed here you’ve probably already been listening to the 15 tracks featuring NATURE, now an official artist. Or perhaps you’ve been listening to the 80+ ‘Ecosystem Tracks’ containing some of the world’s best field recordings from The Listening Planet and VozTerra.

If you’ve been listening to the tracks then you’ve helped raise funds for NATURE, the artist, and nature’s conservation. But this doesn’t match the urgency of the biodiversity and planetary crisis that we face.

The goal of this evergreen initiative is to activate fans, raise funds, spark a global conversation about how we value nature, and inspire a sense of agency in our collective efforts to protect the planet.

How & What We Fund:

Via the Sounds Right initiative, at least 50% of recording royalties from tracks that ‘Feat. NATURE’, 63% of recording royalties from ambient nature tracks and 100% of donations via this fundraiser will be donated to biodiversity conservation and restoration projects.

Our Sounds Right Expert Advisory Panel is a group of world-leading biologists, environmental activists, Indigenous People’s representatives, and experts in conservation funding.

All donations will be collected by EarthPercent and distributed to rights-based nature conservation and restoration projects in the world’s most precious and precarious ecosystems under the guidance of the Sounds Right Expert Advisory Panel.

The Sounds Right Expert Advisory Panel, chaired by Kavita Prakesh-Main, will consider projects with proven models of ecological and community impact, robust monitoring and evaluation frameworks, and that are delivered by organisations with the right capabilities.

Projects in ecosystems with the highest levels of biodiversity and endemism will be prioritised, with initial analysis identifying Key Biodiversity Areas in the following regions: Madagascar and the Indian Ocean Islands; Indo-Burma, India, and Myanmar; Sundaland; Philippines; Tropical Andes; and, the Atlantic Forest.

About EarthPercent
EarthPercent (a registered charity in England and Wales (1188391) and a registered 501c3 non-profit foundation in the U.S (EIN: 86-3830611) was launched in 2020 to raise money from the music industry to support the climate movement in order to significantly reduce the industry’s impacts on the planet and contribute to a just and green future for all.

EarthPercent seeks to include the planet as a stakeholder in music by asking artists, companies and individuals to commit a small percentage of their revenue to EarthPercent who distribute this money to the most impactful organisations working on the climate emergency with the guidance of an advisory panel of climate experts, leading scientists and youth activists.

About Sounds Right
Sounds Right is an initiative by Museum for the United Nations – UN Live developed and delivered in close partnership with musicians, creatives, nature sound recordists, conservationists, and campaigning organisations. Sounds Right, developed in consultation with the United Nations Department of Global Communications, along with founding partners: Earth Percent, The Listening Planet, VozTerra, Earthrise, Hempel Foundation, Community Arts Network, Dawn Chorus, LD Communications, Dalberg, Axum, Music Declares Emergency, Limbo Music, Count Us In, AKQA, LD Communications and Rare. Spotify is supporting Sounds Right’s global launch through access to its extensive platform in support of nature conservation. Sounds Right is also joining forces with The Nature Conservancy and Wildlife Conservation Society to encourage millions of music fans around the globe to recognise the value of nature and to inspire them to take action.


  • Michael Victor
    • £5 
    • 9 d
  • Bas De Groot
    • £100 
    • 1 mo
  • Anonymous
    • £100 
    • 1 mo
  • Brandon Schauer
    • £5 
    • 1 mo
  • Anonymous
    • £50 
    • 1 mo

Fundraising team (2)

Cathy Runciman
Team member

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