SoCal Bluff Alliance Spread the Word Fund



OUR MISSION is to shore up Southern California’s coastal bluffs and make our local beaches safe and accessible again! The California Coastal Commission is failing us. How many more lives must be lost before we stand up as a community? California has a responsibility to protect the public’s right to access its beautiful coastline, while also ensuring safety for ALL! 


JOIN OUR FIGHT TODAY and let's work together to get Senator Patricia Bates' Senate Bill 1090 Legislation passed by the State of California. WE NEED YOUR HELP! 100% of all donations made to SoCal Bluff Alliance will go directly towards spreading the word  through our website,  print and social media advertising.

SOCAL BLUFF ALLIANCE is a grassroots local advocacy group created by Encinitas, California residents Charlie McDermott and Dr. Pat Davis both avid life-long Leucadia surfers. In August of 2019 at Grandview Beach in Encinitas, an oceanfront bluff suddenly collapsed and killed three members of the Davis family including his wife, daughter and sister-in-law who had gathered to celebrate her recent victory over breast cancer. McDermott and his daughter were on the beach that day and witnessed the frantic desperate efforts of first responders. He vowed in that fateful moment to never allow another preventable tragedy like the Davis family's to happen again.

Almost a year later and many empty promises made, still nothing has been done to prevent future tragedies and destruction on our beaches...UNTIL NOW! We are here to let the public know what's really happening and if we work together we actually CAN change the STATUS QUO!


Senator Bates' SB 1090 legislation requires the CA Coastal Commission to grant permits to cities, counties, state agencies, and existing oceanfront homeowners in San Diego and Orange Counties enabling the installation of drainage systems, erosion resistant landscaping, retaining walls, notch infills and/or seawalls in coastal hazard zones to mitigate coastal erosion and prevent future fatalities on public beaches. 

Coastal erosion has wreaked havoc on communities along Southern California’s coastline as increasing amounts of coastal bluffs are collapsing onto our beaches. This issue has risen to a critical level in the Counties of Orange and San Diego. The most recent Davis Family tragedy is just one of many incidents and frankly it it's a miracle more lives have not been lost.. This San Diego-area tragedy followed similar preventable bluff collapse fatalities in 1995, 2000, 2002, and 2008. 

The  current coastal management strategy does not prioritize erosion mitigation, instead it actually enables bluff slides, failures, erosion, and collapses that will continue to kill people on our beaches and prohibit public access. 

We need an effective and constructive path for locals to mitigate erosion of vertical bluff faces in densely populated coastal hazard zones to prevent further fatalities, injuries, infrastructure destruction, and emergency repair costs and litigation.  

Millions of people visit the beaches in this region each year but are forced to sit at the base of dangerous bluffs due to the lack of sand replenishment and minimal beach area during mid to high tides.

SB 1090 will provide for a critical avenue to prevent further bluff-related tragedies from recurring. The addition of erosion mitigation strategies on the coastal bluffs will increase the amount of safe and secure coastal access on our beaches. SB 1090 will also require that our local beaches receive the sand replenishment that they desperately need.

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So Cal Bluff Alliance 
Encinitas, CA
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