SM Family For SHINY

On February 22, 2005, actress Lee Eun-Ju lost her battle with depression only a couple of days after graduating from the University of Dankook. She was 24 years old. She was not the first, nor the last to take their own life in a fight they believed lost against a mental illness. 

In 2003, writer, poet and LGBT activist Yun Hyon-Seok took his own life after years of fighting against social discrimination, racism and homophobia. He was only 18. 

In 2007, the world lost two young artists, Heo Yun (best known as U;Nee) and Jeong Da-bin. They were 25 and 26 years old and both had been battling depression. 

"I feel everything is empty. I am again walking down a path to reach a destination that I don't know." - U;Nee 

In 2009, Jang Ja-Yeon, Woo Seung-Yeon and Daul Kim, aged between 20 and 29, left this world feeling lonely and empty. In 2010, Choi Jin-Young, 39, committed suicide after battling depression due, in part, to his sister's passing (who also committed suicide in 2008). Park Yong-ha, actor of 32 years old, also passed that year. 

Fast forward to December 2017, songwriter and singer Kim Jonghyun, beloved soloist and member of quintet SHINee, took his own life and left family, friends and many fans mourning his loss. It was known that he had been battling depression for several years, but no matter how much he tried, nothing managed to give him hope for a better future.

In 2018, Jun Tae-Soo, best known for his role on the popular television series Sungkyunkwan Scandal, committed suicide at age 33. It has been said that he was being treated for depression at the time of his death.

It's 2019 and three beautiful souls have left this year; actress Jeon Mi-Seon, who was 48 years old, died on June 29. More recently, singer, actress and activist Choi Jin-Ri, best known as Sulli, passed on October 14. She was 25 and had been the target of bullying and criticism, as she had grown up in the public eye and under constant scrutiny. On November 24, Sulli’s close friend and singer Goo Hara, who was 28 years old, passed away. She had tried taking her life earlier this year. She was dealing with online bullies too, as well as an abusive ex-boyfriend.

A lot of artists have left us too soon because of mental illnesses, but there are many more who live anonymous lives and believe this world doesn’t have a place for them, and it is for them that we must raise our voices. It is for those who are still struggling with their inner demons, who are going through life feeling empty, lonely, lost and pressured to be who they are not or to fit into the limited box that society has constructed for them. It is for them that we must fight so that mental illnesses are normalized so that they can receive proper treatment and care. So that they can feel cherished, loved, accepted and supported.

South Korea has only recently taken notice to mental health issues, however going to seek the proper help and counseling is still perceived badly in its society. Thus, it is all the more important that communities such as SHINY Foundation continue working to de-stigmatize seeking help and to provide support to young artists.

Founded by Lee Eun-Kyung, mother of the late Jonghyun, SHINY Foundation established a center for psychological counseling and healing for young artists going through hardships in hope to shine a light on these artists' lives. SHINY Foundation also promotes and encourages artists' growth as well as giving out scholarships to Art schools. 

The SHINY Foundation is an organization founded by funds from Jonghyun’s composition royalties and donations from all around the world, from people who believe that this is a cause worth fighting for. And so do we. That is why we want to unite all SM fandoms and help bring hope to young artists the way Jonghyun continues to do even after his death. In his and Sulli’s honor, we, as a family, want to donate in the name of all our artists but also for all artists in the South Korean entertainment industry. 

All proceeds will go towards the SHINY Foundation.

Fanbases participating :
NCT/WayV : @NCT_Safety, @SM_NCT, @NCT127Union, @nctsupportint, @NCT_Brasil
Girls’ Generation : @SoneVIETNAMs, @SoneSupport_, @WithSNSD_TH
SuperM : @supermfans, @SuperMGlblUnion
EXO : @EXOL_SA, @EXO_Brasil, @PCYeolBrasil
SHINee : @ShawolsEurope, @Shawol_Union
Super Junior : @sujubr
Red Velvet : @SupportRV
F(x) : @functionlove
TVXQ : @Gaia_TVXQ, @TVXQ_INAProject

And many others helping in their own way ~


  • Anonymous 
    • $50 
    • 6 mos
  • Anonymous 
    • $8 
    • 6 mos
  • Anonymous 
    • $10 
    • 6 mos
  • Anonymous 
    • $5 
    • 6 mos
  • Anastasia Ilina 
    • $5 
    • 6 mos
See all


SM Family 
East York, ON
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