Let’s make history--again. Give Shang-Chi a #GoldOpen!
We know that the media directly influences what people see and believe--and ultimately how they are treated. This past year, we witnessed how harmful words can exacerbate a horrific and heartbreaking surge in violence against Asians and Pacific Islanders (APIs). It is our responsibility not only to condemn such hate, but also to support authentic and affirming portrayals of APIs that can create lasting social change.
As Marvel’s first Asian superhero movie, Shang-Chi and The Legend of The Ten Rings has the power to show the world the strength, grit, and resilience of the Asian community. A film of this magnitude made by Asian filmmakers, starring Asian actors, and celebrating Asian culture, can help transform mainstream perceptions, dismantle harmful stereotypes, and inspire future generations to break new ground.
Join the #GoldOpen movement in celebrating Shang-Chi and The Legend of The Ten Rings by helping API-focused nonprofits and community groups have the opportunity to see themselves as heroes on screen. To date, the Gold Open community has supported over 25 Asian-led films and engaged hundreds of thousands of people in showing the world that we are here to be seen and valued.
The Shang-Chi Gold Open Community Fund will sponsor private screenings of the film for API community and nonprofit groups in various cities nationwide. In addition to donating to organizations directly, we will be donating to select GoFundMe fundraisers who participate in the #shangchichallenge. A big thank you to Ron Han for spearheading this challenge with his Shang-Chi Challenge: Help Kids See Shang-Chi fundraiser. You can find out more about this challenge by clicking this link .
Gold Open has previously worked with over 50 API nonprofits, community groups, and schools to fill theaters nationwide, and we look forward to helping more deserving groups celebrate this historic film when we need it most.