The Be Alice Foundation


My name is Isabelle. 

I used to have an amazing business called The Tutu Shop .
Being a mom and an entrepreneur comes with ups & downs. Life has challenged & continues to challenge me in the most different ways possible. 

Being an entrepreneur is something that helped me with becoming the person I am today. 
I made my own decisions & I had to learn the hard way. 

In meeting people, the good & the bad, I learned through experience that we need a place where women & children can learn how to grow confidence.
Grow confidence in such a way that whatever situation they are being challenged to face in their lives, they can stay strong & decide all by themselves to stay happy. 

My answer when the going gets tough? 

The Be Alice Foundation
A Confidence Campus for Women & Children

I want real change. And real change starts in how we educate ourselves. 
Find all intel below: 

1. When we get, we give. Cool donation packages. 
2. Why Be Alice? 
3. The Books 
4. The Confidence is a Habit Program 
5. Contact Information 

Thank you! 


1. Why Be Alice? 

You remember the movie where Alice gets bored, walks off, sees a white rabbit & decides to follow it into the rabbit hole?

Long story short.

I believe women should believe in ourselves more often. 
I believe we should all Be Alice. 

With the Be Alice Foundation we’re about to launch 2 books, and organize Confidence programs. 

The Books 

Confidence is a habit & The Online start-up are both designed & written to empower people to find their confidence in everyday life or even find the confidence to start their own business.

The Online Start-up is based on the weekly newsletters  I send out to my network on how to get you going online in an affordable way. 

The Programs

A few weeks ago we had our first test run with a class of 25 that all voluntarily joined in on our very first “Confidence is a habit morning” at 6am.

We guided a meditation, talked about clarity of intent, purpose, vision, creating lasting healthy habits and how doing so completely changed my life in the past years. We talked about finding your talent, following your intuition & figuring out how you can find your very own purpose & why.

From summer 2019 on The Be Alice Foundation will be launching Tutu Camps for girls that combine play, values, creating lasting habits & finance.

Together with #MeFirst retreats for women aged 25-39 to find their why & step into a place of confidence.

Next to eternal gratitude, when we get, we give! 

You can make donations with Credit Card via this GoFundMe page or 

Alternative options 
with Wire Transfer to IBAN BE49 0017 4688 0171 - BIC GEBABEBB 

Please note that donations via alternative options will take up to 48 hours to show.

Contact Information 

Time is valuable & I believe we need to use it with intent. 
The fact that you made it to the bottom of this page means the world to me. 

If you have any questions,
please don't hesitate to contact me through Linkedin . 

I look forward hearing from you. 
Kind regards,

Isabelle Dumortier

Follow my journey on Instagram  @isabelled911 . 

  • Niels & Bora Cheyns-Strubbe 
    • €50 
    • 34 mos
  • Bastien Renaux 
    • €50 (Offline)
    • 40 mos
  • Anonymous 
    • €25 
    • 41 mos
  • Anonymous 
    • €100 
    • 41 mos
  • Julie Laet 
    • €50 
    • 41 mos
See all


Isabelle Dumortier