Keep Lionheart on Nostrand Ave

BREAKING : November 15th Update :  Lionheart has found a POTENTIAL new home on Nostrand Ave!!!!!  Help Tracey Reid raise just $7,000 to open at the NEW Location on January 1st 2018

Please Give Generously to Get us to the Halfway Point of $3,500 by 11/25

 Also Please Come to a Community Rally & Speak Out to #SaveLionHeart & other small businesses in #CrownHeights : SAT November 25th 12pm- 2pm  at Lionheart at 676 Nostrand Ave

Let’s #SaveLionheart and keep this Black owned business on Nostrand Ave In #CrownHeights 
#BeforeItsGone #TakeItBack #MYNYClandlord #NoEviction #CrownHeightsIsNotforSale #SupportSmallBusinesses #SaveLionHeart

Watch the new film created by Jen Marlowe of for Equality for Flatbush
#BeforeItsGone #TakeItBack #MYNYClandlord #NoEviction #CrownHeightsIsNotforSale #SupportSmallBusinesses #SaveLionHeart

For  16  years, Lionheart Natural Herbs & Spices, has been a cultural fixture in the Crown Heights business community. Owned by Tracey Reid, a Caribbean single mom, Lionheart sells a host of Afrocentric products, from herbs and spices to clothing and art. Now with the rapid gentrification of Crown Heights, her landlord, Frank Morris wants to displace Ms. Reid, from her 676 Nostrand Avenue location.

Historically, Frank Morris has been a bad landlord. When Ms. Reid signed her lease in July 2001, she did not know that building had no heat and that there were issues with the plumbing. During the her first winter, in January 2002, the lack of heat in the building resulted in the pipes in the bathroom icing over and bursting. Frank Morris tried to convince Tracey Reid that she had damaged his pipes. As commerical tenant Tracey Reid could not afford to make these extensive repairs to Morris' commerical property. So for the last 16 years, Tracey Reid, the owner of Lionheart has been forced to use the restroom at local bars and supermarkets.

Fed-up with the lack of a working toilet and lack of heat and hot water, Ms. Reid withheld rent from Frank Morris. Because of this dispute, the landlord has not offered Ms. Reid a lease since 2008. These problems have significantly impacted Reid’s business. Ceiling leaks led to damaged copper bracelets and other products. She could not hire a staff because of the lack heat and a working toilet at the store. Not having a lease disqualified her from small business loans that would allow Lionheart to grow.

On October 6th, a judge ruled that Tracey Reid would need to vacate 676 Nostrand Avenue by January 5th 2018. Tracey Reid and Lionheart Natural Herbs and Spices needs our support to keep Lionheart Natural Herbs and Spices in the neighborhood .  Please give today! 

#BeforeItsGone #TakeItBack #MYNYClandlord #NoEviction #CrownHeightsIsNotforSale #SupportSmallBusinesses
  • Oneka Cisse 
    • $10 
    • 40 mos
  • Karen Stoute  
    • $5 
    • 42 mos
  • Anonymous 
    • $56 
    • 42 mos
  • Elliott Brown  
    • $33 
    • 44 mos
  • Chris Black 
    • $20 
    • 44 mos
See all


Tracey Reid 
Brooklyn, NY
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