Oakland’s First Black Woman-Owned Wine Tasting Room Needs Your Support
Hi, I’m Alicia Kidd, and I need your help to keep something special alive in Oakland.
In December 2022, I opened CoCo Noir Wine Shop & Bar in Downtown Oakland—making history as the city’s first and only Black woman-owned wine tasting room and bistro. What started as a pandemic dream has become Oakland’s premier destination for wine culture, community gathering, and economic opportunity for underrepresented creators.
A Survivor and Thriver in Oakland’s Recovery
Oakland is still in recovery from some of the hardest post-pandemic challenges in the nation. While many beloved local businesses have been forced to close, CoCo Noir has not only survived—we’ve thrived because of the incredible community that believes in us.
I’m deeply grateful to everyone who has already supported this vision. Your belief in CoCo Noir has allowed us to keep pushing forward and growing when so many others couldn’t.
Why CoCo Noir Matters
CoCo Noir isn’t just another wine bar. We’re a community catalyst and hospitality pipeline where:
• BIPOC, POC, and women entrepreneurs get platforms to showcase their talents—chefs, caterers, winemakers, beer makers, and non-alcoholic beverage creators who don’t always have access to brick-and-mortar spaces
• Local artists and musicians perform for appreciative audiences
• Oakland residents gather for wine tastings, chef dinners, live music, and cultural events
• The next generation of hospitality leaders can grow their skills and businesses
By keeping CoCo Noir alive, you’re supporting a space where
underrepresented entrepreneurs can showcase their skills, generate revenue, and develop into industry leaders.
What Your Donation Accomplishes
Every dollar you contribute helps us not just survive, but thrive by supporting:
✓ Essential Operations: Covering operational expenses and paying down loans and taxes
✓ Living Wage Jobs: Retaining and growing our staffing at livable wages or higher, supporting Oakland’s economy
✓ Wine Club Launch: Creating our CoCo Noir Wine Club with private label and curated selections for sustainable revenue
✓ Catering Expansion: Growing into off-site catering, bringing our wines and chef collaborations to companies, private gatherings, and events across the Bay Area
✓ Community Programming: Continuing pop-ups and cultural events that spotlight local talent
✓ Marketing & Outreach: Investing so more people discover CoCo Noir and Oakland remains a destination for food and culture
How You Can Help
$25 - Sponsors a wine flight tasting for our community events
$50 - Funds wine education materials and sommelier-led tastings
$100 - Covers wine inventory for our curated selections and private label development
$250 - Supports a full chef collaboration dinner with wine pairings
$500 - Helps launch our CoCo Noir Wine Club with exclusive member benefits $1,000 - Funds our wine storage equipment and cellar management systems
Can’t donate right now? Please share our campaign! Every share helps us reach wine lovers, Oakland supporters, and people who believe in economic justice.
Monthly Support = Maximum Impact
One of the most powerful ways you can help is by becoming a monthly supporter. Even small recurring gifts help us plan, pay our staff, and grow programs like the wine club and catering:
$25/month - Supports our wine education programming and sommelier services.
$50/month - Helps curate exclusive wines for our members and develops our private label collection.
$100/month - Sustains our wine and food pairing events while expanding our catering wine offerings
The Bigger Picture
When you support CoCo Noir, you’re investing in Oakland’s hospitality future. You’re proving that Black women entrepreneurs can build lasting businesses that serve their communities. You’re helping create opportunities and contributing to Oakland’s economy while opening doors for future generations. We’re approaching our 3-year anniversary in December 2025, and with your help, we’ll continue to be a home for wine, food, culture, and community for many years to come.
From My Heart
Opening CoCo Noir during the pandemic was an act of faith—faith in Oakland, in community, and in the power of bringing people together over good wine and food.
Your continued support validates that faith and ensures we can keep serving as Oakland’s hub for wine culture and community connection.
Thank you for standing with us and believing in CoCo Noir, in Oakland, and in the vision of a more inclusive hospitality industry.
Let’s raise a glass to resilience, opportunity, and Oakland’s future—together, we can keep CoCo Noir thriving.
Hi, I’m Alicia Kidd, and I need your help to keep something special alive in Oakland.
In December 2022, I opened CoCo Noir Wine Shop & Bar in Downtown Oakland—making history as the city’s first and only Black woman-owned wine tasting room and bistro. What started as a pandemic dream has become Oakland’s premier destination for wine culture, community gathering, and economic opportunity for underrepresented creators.
A Survivor and Thriver in Oakland’s Recovery
Oakland is still in recovery from some of the hardest post-pandemic challenges in the nation. While many beloved local businesses have been forced to close, CoCo Noir has not only survived—we’ve thrived because of the incredible community that believes in us.
I’m deeply grateful to everyone who has already supported this vision. Your belief in CoCo Noir has allowed us to keep pushing forward and growing when so many others couldn’t.
Why CoCo Noir Matters
CoCo Noir isn’t just another wine bar. We’re a community catalyst and hospitality pipeline where:
• BIPOC, POC, and women entrepreneurs get platforms to showcase their talents—chefs, caterers, winemakers, beer makers, and non-alcoholic beverage creators who don’t always have access to brick-and-mortar spaces
• Local artists and musicians perform for appreciative audiences
• Oakland residents gather for wine tastings, chef dinners, live music, and cultural events
• The next generation of hospitality leaders can grow their skills and businesses
By keeping CoCo Noir alive, you’re supporting a space where
underrepresented entrepreneurs can showcase their skills, generate revenue, and develop into industry leaders.
What Your Donation Accomplishes
Every dollar you contribute helps us not just survive, but thrive by supporting:
✓ Essential Operations: Covering operational expenses and paying down loans and taxes
✓ Living Wage Jobs: Retaining and growing our staffing at livable wages or higher, supporting Oakland’s economy
✓ Wine Club Launch: Creating our CoCo Noir Wine Club with private label and curated selections for sustainable revenue
✓ Catering Expansion: Growing into off-site catering, bringing our wines and chef collaborations to companies, private gatherings, and events across the Bay Area
✓ Community Programming: Continuing pop-ups and cultural events that spotlight local talent
✓ Marketing & Outreach: Investing so more people discover CoCo Noir and Oakland remains a destination for food and culture
How You Can Help
$25 - Sponsors a wine flight tasting for our community events
$50 - Funds wine education materials and sommelier-led tastings
$100 - Covers wine inventory for our curated selections and private label development
$250 - Supports a full chef collaboration dinner with wine pairings
$500 - Helps launch our CoCo Noir Wine Club with exclusive member benefits $1,000 - Funds our wine storage equipment and cellar management systems
Can’t donate right now? Please share our campaign! Every share helps us reach wine lovers, Oakland supporters, and people who believe in economic justice.
Monthly Support = Maximum Impact
One of the most powerful ways you can help is by becoming a monthly supporter. Even small recurring gifts help us plan, pay our staff, and grow programs like the wine club and catering:
$25/month - Supports our wine education programming and sommelier services.
$50/month - Helps curate exclusive wines for our members and develops our private label collection.
$100/month - Sustains our wine and food pairing events while expanding our catering wine offerings
The Bigger Picture
When you support CoCo Noir, you’re investing in Oakland’s hospitality future. You’re proving that Black women entrepreneurs can build lasting businesses that serve their communities. You’re helping create opportunities and contributing to Oakland’s economy while opening doors for future generations. We’re approaching our 3-year anniversary in December 2025, and with your help, we’ll continue to be a home for wine, food, culture, and community for many years to come.
From My Heart
Opening CoCo Noir during the pandemic was an act of faith—faith in Oakland, in community, and in the power of bringing people together over good wine and food.
Your continued support validates that faith and ensures we can keep serving as Oakland’s hub for wine culture and community connection.
Thank you for standing with us and believing in CoCo Noir, in Oakland, and in the vision of a more inclusive hospitality industry.
Let’s raise a glass to resilience, opportunity, and Oakland’s future—together, we can keep CoCo Noir thriving.
Organizer
Alicia Kidd
Organizer
Oakland, CA