Starting at 4:00am on Saturday, January 18th, we will be rucking 50 pounds for 24 hours to represent the weight the firefighters are carrying as they combat the flames in LA.

ProFriction's mission is to bridge wellness brands with our growing community of fitness enthusiasts. In acting as this bridge point, we have the opportunity and responsibility to mobilize our partners and community to support those in need. We invite our community and anyone in Austin, TX to come out, ruck some miles, and donate money to the LA Fire Department Foundation.

For us, this challenge is about raising money for those in need, doing our part to support the first responders, and reminding ourselves of how precious life is. Consequently, we've chosen to do a physically demanding fundraising challenge to build empathy, compassion, and to test the strength of our resolve when we come together as one community and help those in need.

If you're available, please come down to Auditorium Shores at Town Lake to contribute some miles, energy, and positivity! If you're looking for additional information, we'll be posting updates on instagram (@ProFriction) and for more information about the LAFD Foundation you can visit this website.