Support TEXSAR's Life-Saving Mission

On July 4th, devastating flash floods struck Kerr County, Texas, sweeping away homes, displacing families, and tragically taking lives. In the chaos, one organization was among the first on the ground: Texas Search and Rescue (TEXSAR) — a volunteer-driven nonprofit conducting critical swiftwater rescues, drone surveillance, K9 searches, and recovery missions.

Now they need our help.

We are CMOs Give Back — the philanthropic arm of CMO Coffee Talk, a global community of 5,000+ marketing leaders committed to using our collective influence to support nonprofit heroes during times of crisis. Since 2021, we’ve activated our GTM networks to fund urgent, high-impact efforts — from emergency response and humanitarian aid to educational equity.

This week, we’re standing behind TEXSAR.

Why TEXSAR?

TEXSAR is 100% volunteer-powered. They never charge families or agencies for their services — even in the most complex rescue or recovery missions. But operating boats, drones, medical gear, and trained K9 units comes at a cost.

Your donation will directly support:

Swiftwater rescue deployments

K9 and drone search teams

Equipment and fuel for field operations

Meals, training, and safety gear for volunteers

Family support and recovery coordination

This campaign is set up so that 100% of donations go directly to TEXSAR through GoFundMe’s certified charity disbursement.

What You Can Do

Give what you can. Every $25 helps provide a meal and rest for a rescuer.

Share this campaign with your network using the hashtag #CMOsGiveBack.

Amplify TEXSAR’s mission by tagging a fellow marketing leader to donate.

Together, we can lift up the people saving lives — and show the power of a united GTM community in action.