My name is Scott Holloway and Rock River Soap Company has been my life's work since 1997. The goal however, has always been more than just about soap. It has been to create a space for artisans where everyone belongs, a place where one can explore thoughts, share ideas, and find inspiration. This dream was first realized in my retail outlet, The Soap Box in Downtown Kenosha. I long prided myself on keeping prices reasonable, my product selection varied and my clients happy with both their purchases and the answers I provide to their questions. Everywhere I go in Kenosha and southeastern Wisconsin, I have heard the same comments from my customersabout how happy they are to see me, and how they miss The Soap Box (closed September, 2013).
A victim of the economic collapse, I had to scale back, tighten up the finances, and keep the business alive until things turn around. It has been hard, but I’ve managed. I have been able to add new products using recipes I have developed, increasing my base appeal and widening my sales audience. I have also successfully increased my online sales at www.rockriversoap.com and have begun distribution to retail outlets as far away as Denver, CO.
The primary goal of Rock River Soap Company is to re-open ‘The Soap Box’ in downtown Kenosha, WI. This would serve to consolidate the production, warehouse and internet store components of the business (that are currently housed in three separate locations many miles apart). It would also re-establish a traditional retail location that has consistently been requested by our customer base. ‘The Soap Box’ would also facilitate space for three other struggling businesses in Kenosha in a cooperative business model.
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