Donate 51 cents today

Help Save Children Lives

Fund therapeutic food (RUTF) Direct as low as 51 cents.

We are on a mission to save 900 children who are at risk of dying from malnutrition. Without urgent intervention, these children face almost certain death. And through World Vision you can help for as little as 51 cents.

World Vision Canada has been a leader in global humanitarian efforts for decades, working to create a better world for children, families, and communities in need. And now, we’re taking that mission even further.

As the world changes, so must we. As we shift from being primarily a fundraising organization to a product-centric organization—leveraging innovation, technology, and human-centered design to create new ways for people to engage with generosity and make a tangible impact.

Today, we are excited to show our test of a new concept called Direct Giving.

Introducing Direct Giving

We believe in a revolutionary way of giving—one where you know exactly what you're funding, where it’s going, and the life-changing impact it will have.

We call it Direct Giving., You can donate to tangible items that make an immediate difference. This is the first test of this concept at World Vision, and we’re starting with a lifesaving product: Ready-to-Use Therapeutic Food (RUTF).

RUTF is a vital treatment for severely malnourished children—without it, many will not survive. If this campaign succeeds, we will explore more ways to expand Direct Giving, offering additional ways for you to give directly and see the impact firsthand.

The First Test: A Container of RUTF to Save 900 Lives

A generous partner has donated an entire container of RUTF—enough to save 900 children in places like South Sudan. Now, we need your help to get it there.

Transportation is a critical challenge in fragile regions. If shipments don’t arrive on time, lives can be lost. That’s why we are stepping in to ensure the supply chain works—leveraging 75+ years of experience and trusted expertise in humanitarian aid.

How You Can Help

• 51 cents helps move the container forward.

• $76 funds the full treatment for a child’s survival.

• Any amount over 0.51 brings us closer to our goal.

You won’t just be donating—you’ll be following the journey of the RUTF from the factory to the truck, onto the ship, across the world, and finally into the hands of the children whose lives being saved.

Why Are We Raising Funds for Transport?

A third-party partner has donated the RUTF itself, but we need your support to fund its journey to the children in need. The supply chain in fragile regions is unpredictable—delays can mean life or death. By covering the transport and distribution costs, we ensure this vital shipment reaches the children who need it most—on time.

Through Direct Giving and Follow Your Donation, we promise complete transparency. You’ll see where your money goes and the difference you make.

Join us. Be part of something life-changing.

Donate today and help us get this container to the children who need it most.