Rebuilding ORA: A New Beginning

When the fires hit Los Angeles, I, like many others, dealt with a lot of uncertainty in the midst of chaos and made the bold decision to relocate considering the devastation happening. I’ve since relocated states. Starting from scratch with crazy faith, resilience, and a deep desire to keep this dream alive. It's come with so many challenges between balancing everyday life, change, and a newer business, but I've asked God to keep His hand on it through it all.

I’m Lia, the founder of what was once Asé. A wellness brand rooted in purpose, healing, and community. Asé means "the power to do great things," and it lived up to its name. But seasons change and so did mine.

With that, Asé has transformed and is now ORA. Ora, meaning “light” in Hebrew, represents the woman I’ve become. A woman who chose light in the midst of the trials and transitions that life brings. A woman who's still creating, healing, and showing up even in uncertainty.

ORA is more than a rebrand. It's a huge vision that I'm very passionate about. I’m dreaming of a new website, nationwide shipping, a dedicated work space kitchen, wellness products, merch, eventually a brick and mortar, and so much more.

I’m incredibly grateful to everyone who has checked in on me, offered support, and believed in my vision whether through kind words, placing orders, showing love, or prayers. And to those just finding this or planning to support in any way, thank you in advance.

Anyone who knows me knows I’m a private person. I rarely seek help and walk in silence. I’ve also never been one to post much or live my life fully online, but I’m learning. I’ve come to see that social media, when used intentionally, can be a beautiful way to connect, to uplift, and to grow together. That’s one of the reasons I felt called to share this story. Not just for support, but to invite others into the journey.

So I’m asking for help. With financial support, sharing this, and prayers, I have faith to relaunch ORA from the ground up. If you’ve been moved by ORA (or Asé), or if you believe in the power of starting over, I’d love for you to be part of this journey with me. Not just with a donation, but with your presence. I’ll be sharing the highs, the rebuilding, and the realness of it all. Below you'll also find my Cashapp, Venmo & Zelle.

Cashapp - $LiaCurtis20

Venmo - @Lia-Curtis

Zelle - please reach out to me directly for info

Again, thank you for being here and for all of your love and support.

With so much love,

Lia