Rebuild Formr's Studio, Rebuild Futures

My name is Sasha Plotitsa, and I’m the founder of Formr.

At Formr, we believe in second chances, for both people and the planet. We transform construction waste into thoughtfully designed furniture while creating job opportunities for individuals rebuilding their lives, including those who have experienced homelessness, incarceration, or other systemic barriers.

On July 16th, our workshop in San Francisco’s SOMA neighborhood was severely damaged in a fire. Thankfully, no one was injured, but the destruction to our workspace and equipment was extensive.

We are now seeking support to help us recover and rebuild. Funds raised will go toward replacing essential equipment, covering payroll for our small but mighty team, and managing unforeseen costs that come with restarting after such a loss.

This work is more than a business, it's a labor of love. Over the past 7 years, I’ve poured everything I have into this mission. From long nights building furniture out of construction waste, to mentoring formerly incarcerated individuals as they reintegrate into the workforce, Formr has been my way of creating tangible change in the world. It hasn’t always been easy, but it’s always been worth it.

Formr’s mission has been recognized in Washington Post, Architectural Digest, Fast Company, Design Milk, Forbes, Interior Design and other national publications, proof that when you align craft, impact, and sustainability, the world pays attention.

Now, I’m humbly turning to this community for help. Your support will allow us to keep doing the work: to uplift people, reduce waste, and keep creating beauty with purpose.

If you’re unable to donate, you can still make a big impact by sharing this campaign with your friends, family, or anyone who believes in circular design, equity, and fresh starts.

Thank you for being part of this journey.

With gratitude,

Sasha Plotitsa

www.theformr.com