I’m Holly Barrett, and I’m asking for your help for a dear friend and Rochester, N.Y native: Lisa Valbergs.

For decades, Lisa kept the gears turning in accounting departments across nearly every ad agency in Rochester. She recently retired to enjoy her first grandchild and the golf course, but life just threw her a curveball: Stage 4 Bile Duct Cancer.

Lisa is a fighter, but medical costs on a retired budget are a heavy weight to carry. Our goal is to remove that financial stress so she can focus entirely on healing.

How you can help:

• Donate: Any amount helps cover rising medical expenses.

• Share: Please send this to the Rochester ad community, former colleagues and friends.

• Pray: We believe in the power of positive energy and community support. So bring it on!

Lisa spent her career taking care of the "bottom line" in business. With your help, we can help her take care of hers.