Pure Finesse - Back Her Beauty Biz

Hi there,

I’m Katelyn — founder and CEO of Pure Finesse, single mamma of three amazing kids, and a woman who refuses to quit!

I built Pure Finesse from the ground up to help women feel confident, sexy, and strong—without breaking the bank or feeling like they're in competition. My brand offers premium lingerie, press-on nails, beauty accessories, and self-care tools designed for self-love, pampering, and exploring your confidence and sexuality on your own terms, with comfort, control, and pure empowerment.

Pure Finesse celebrates women in all their stages, all their moods, and all their magic.

Pure Finesse is inclusive—every size, every shape, every skin tone. We proudly offer a wide selection of styles and are continuously researching the latest trends to bring fresh, exciting products to our customers.

But recently, life hit hard.

A supplier fee I couldn’t pay upfront caused my Shopify store to be suspended. Just like that, my ability to earn income for myself and my kids disappeared overnight. No sales. No traffic. No revenue. The $900 fee must be paid in one lump sum—they won’t accept payment plans. With bills piling up (at home and with the store) there's no way I can cover this alone..

So here I am.

Reaching out to my community, friends, and family. I'm not asking for pity. I'm asking for the chance to build. To prove that even when everything seems to be moving backwards, I’m still standing, still pushing forward —with faith, fire, and a vision that won’t quit. I will not give up.

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**Why Pure Finesse Matters**

Confidence is medicine for women’s mental health.

When a woman feels confident, she speaks up more, earns more, loves deeper, and live happily healthier lives. 

Our goal is to help women from all backgrounds feel confident in themselves. Pure Finesse stands for strength, femininity, and natural beauty. It’s more than just a place to find beautiful, must-have items—it’s a space where women come to embrace their uniqueness. It’s a haven where self-love comes first, style is a form of self-care, and every product is made to uplift, inspire, and transform how our customers view themselves. We celebrate diversity in every form—every body shape, skin color, and sense of style. This inclusive mindset shines through in our thoughtful branding, engaging social media, and wide range of products. We’re committed to making sure every woman who shops at Pure Finesse feels recognized, appreciated, and empowered to show off her one-of-a-kind beauty.

I want my daughters to grow up knowing they can turn dreams into reality, no matter the odds. I want my son to see firsthand that resilience, courage, and hustle are powerful traits everyone can embody.

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** What’s Shopify & Why Is It Essential?**

Shopify is the entire platform powering Pure Finesse. It’s where I designed and built the store completely from scratch. It’s where customers shop, where I upload new products, run email campaigns, track orders, and handle customer service. It’s my digital storefront—and without it, my business cannot operate.

To reinstate the store, I need to pay the $900 suppliers fee in full, that is my number one priority. Once that's done, I can immediately start earning income again.

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** Marketing & Content Creation—Why It Matters**

Marketing is ads, and community engagement. It’s how I get the brand out for the world to see, learn about what we offer, advertise sales, and introduce our collections to the public. Right now, I handle everything myself:

• Creating Instagram, TikTok & Facebook content • Writing captions, email flows, and product descriptions • Designing graphics and packaging • Filming tutorials, writing blogs (on and off Pure Finesse website) and posting confidence-boosting content • Managing customer DMs, comments, and outreach

I do all this from my iPhone at my kitchen table, I’ve sold personal items, skipped sleep, and borrowed money to keep things going.

But now, I need your help—because I know this brand is worth saving!

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** What Makes Pure Finesse Unique:**

• Exclusive UK lingerie brand—not sold by anyone else in North America • Free shipping across Canada + USA, with tracking included • International low-cost flat-rate shipping options • Confidence-based branding that speaks to real women • ️ Upcoming loyalty perks, digital tools, and community programs • ✨ 100% Remy human hair tape-ins & clip-ins (salon-quality) • Convenience of an one-stop-shop of an wide selection of unique Self-Care products that you cannot find anywhere else 

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** How the Funds Will Be Used:**

• $900 – Shopify reinstatement (top priority, and urgency)

• $8,500 – Paid ads, marketing, and content creation

• $1,200 – Electronic Equipment - an computer (my current iMac is over a decade old)

• $2,000 – Branding, packaging, and creative assets

• $6,000 – Shopify apps, email flows, SEO tools, and shipping systems

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Behind the scenes, I’m building a robust business plan and preparing to apply for a business loan. I’m serious about creating long-term stability and growth for Pure Finesse. Your donation isn't just helping me now—it's supporting a future of sustainability and legacy for my family.

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Thank you deeply for taking the time to read my story and believing in my vision.

Every donation—no matter the size—is helping me rebuild more than just a business. It's helping build a life and legacy my children and I can proudly stand by.

If you can't donate, please share widely. Your support in any form is powerful and means the world to me.

This isn’t the end of Pure Finesse. It’s our comeback story—and I can’t wait to share the relaunch with you!

With so much love, hustle, and immense gratitude,

– Katelyn M.

Founder + CEO, Pure Finesse

Mama of Kayden, Kylie-Rose, and Kristen

(http://www.purefinesse.ca)