We’re proud to announce that PureGym is an official sponsor of Tour De 4, a powerful new cycling initiative led by Sir Chris Hoy, one of Britian’s most celebrated Olympians.

Inspired by Chris’s personal journey, following his diagnosis with Stage 4 cancer, Tour De 4 was established with a purpose: to demonstrate that a diagnosis, while devastating, doesn't define the limits of what's possible.

The event aims to challenge perceptions and raise vital funds for UK cancer charities including Cancer Research UK, Macmillan, Maggie’s and Prostate Cancer UK.

PureGym has a long-standing relationship with Chris as a former brand ambassador and investor. He has played a pivotal role in shaping our approach to fitness; championing accessibility, affordability, and motivation for all. The next chapter in our relationship reflects our continued shared commitment to making movement matter and we’re proud to support Chris as he leads the Tour De 4 initiative.

Our team of cyclists will tackling the red route at this years event, covering 92km/56 miles.

Thanks for supporting us.