Mission Statement: To provide a global lens to JYPE, Div1/OneLabel and Stray Kids, in order to embody the sentiment that Stray Kids is for Everyone Everywhere All Around the World via billboard truck messaging.

Kpop fandoms have engaged billboards and billboard trucks for years to express support or displeasure to the company surrounding events or issues impacting their fandom. As a company with global growth targets for 2026 and beyond, both in the North American and European markets, it is important for JYPE, Div1, and OneLabel to see and hear the voices from their international audience. This portion of the international audience has observed a developing pattern of disregard at best, when it comes to issues that impact many international communities and the global community at large. The most recent, and pressing issue, is tacit (again, at best) endorsement of the Tesla Cyber Truck (TCT) and Tesla brand itself. While it is possible, even probable that people, institutions, and organizations that are removed from the United States and Europe do not understand the issue this platforming raises, it is important for the issue to be raised. That is the purpose of this project.

Over the course of the last several years, one of the richest people in the world began inserting himself into U.S. Politics, which culminated in a second term for the 45th President of the United States. Elon Musk directly contributed at least close to 290 million USD to the 2024 campaigns to see right wing politicians elected. The 18 months since have seen countless tests, pressures, and breaks that have sent the U.S. on a path to where the world is today: human trafficking, child exploitation, removing statuses and rights of marginalized communities like immigrants and LGBTQIA+. The global trend toward conservatisim is threatening lives of STAY all over the world, and a direct line can be drawn to Elon Musk, Tesla, and the Cyber Truck, specifically.

We don't demand that JYPE, Div1, OneLabel, or Stray Kids know everything about every place every time, but a company that is positioning itself to be a global leader in a growing global industry has a responsibility to be inquisitive and contribute to the improvement of the global society, not a detriment to it. Especially given that Stray Kids have embodied the concept and space that everyone everywhere has a place in their music.

As an international group, we recognize that our bias is heavily western-focused, and respect that other regions may not have the same experiences and issues that are currently impacting our countries and the world, but that doesn't remove our responsibility to share the experience and warnings that need to come with anything this man does or is connected to.

The most recent instance in a growing list of problematic patterns has led many international fans to step back, cancelling Fans memberships, Bubble subscriptions, and decide to refrain from purchasing merchandise from Stray Kids. That number of international fans will continue to grow, where more and more fans will no longer believe that Stray Kids is a place for Everyone Everywhere All Around the World, leading to decreased profits; lower engagement; smaller reach.

Specifically, we are asking JYPE to recognize the inclusion of the TCT was a mistake by ending official or unofficial partnerships with Tesla and apologizing to the international community. We ask that JYPE create or demonstrate the existence of a global risk assessment team who is responsible for looking to the global community/situations and communicate recommendations back to artists and management about partnerships, endeavors, content, etc. to work with Stray Kids and/or Div1/OneLabel, and any other globally positioned group at JYPE.

These steps can accomplish multiple goals: reducing the amount of consumer attrition; increasing the global citizen status of Stray Kids and JYPE, Div1/OneLabel; and stemming the loss of potential profit JYPE could expect in 2026 and beyond.

This fundraiser is set to raise $2500 in order to rent a billboard or billboard truck in the area of the JYPE Offices in Seoul, Korea, over the duration of the upcoming second weekend of the 2026 Fan Meeting. We understand the possibility that we may not achieve the stated fundraising goal, and have identified an organization that aligns with our values that everyone matters: DDingDong Korea.

Language Update: This fundraiser has identified South Korean organizations to contribute the majority of any funds raised but not used in renting billboard truck(s): 띵동 - Dding Dong Korea, a human rights advocacy group with a specific focus on supporting and advocating for South Korean teenagers who identify as members of the LGBTQIA+ community. This organization provides services to teens in crisis and is advocating to secure and protect their human rights for all. Furthermore, they are an organization that is operating completely without government support, in a society that identifies itself as quite conservative. We are actively searching for an organization that operates or supports a South Korean Teen crisis hotline: if you are aware of such an organization, please contact the organizers.

If this fundraising effort does not meet its goal, 100% of the funds already contributed will be sent in a donation to Dding Dong Korea and a crisis hotline network, if we are able to locate one that aligns with the purpose and values of this fundraiser. If there are excess funds after securing the billboard truck(s), 100% of those funds will be sent in a donation to the organizations.

If the funds raised allow for rental of multiple trucks or longer rental periods, funds will be used to increase the reach of this message in Seoul, South Korea.

None of the organizers involved will be compensated for the work they are doing via funds raised. 100% of the funds raised will be used to secure the billboard truck(s) or sent to Dding Dong Korea. Any fees for use of GFM’s platform, or conversion costs, or fees for rental will come out of funds raised.

Hello everyone!

Thank you again for all the support. We wanted to post an update addressing some common questions we've been getting.

What is on the truck anyway?

Thank you for your patience as we figured this out. Below is the message we will be displaying.

Slide 1:

JYPE: Research before using Intellectual Properties.

End support of and any relevant partnerships with Tesla and affiliated product of Cybertrucks

Slide 2:

Global market means Global reach:

Partnerships impact your bottom line.

Are you sure it was a Cybertruck?

During the fan meeting Han said the words "An actual Cybertruck! It was huge for real!" Despite a logo not being shown, Cybertruck is a brand name and the copyright holder is Tesla Motors Corporation. The design of the truck is also intellectual property.

Where is the truck being sent?

The truck will be outside of JYP Entertainment corporate headquarters in Seoul from Thursday-Sunday. It will not be posted anywhere else nor near any events that are happening that involve Stray Kids.

Why are you sending a truck instead of sending letters?

We're doing that too! We think it's important to try multiple methods of communication to make sure our voices are heard.

Is this important enough for a truck?

Previously there have been billboard trucks sent for things such as dating rumors, bad haircuts, lack of screentime for a specific member, or sending certain members love and support. There have been billboard trucks to urge certain members of a group to go solo or to remove women backup dancers. Our message is not outside the scope of the use of billboard trucks.

Why are you sending funeral wreaths?

We're absolutely not sending any kind of funeral wreaths or anything like that. Never.

UPDATE:

Thank you again for all of your contributions. We've donated as described previously to DDing Dong on behalf of Stray Kids Everywhere All Around The World. Thank you DDing Dong for helping more of us STAY every day.

UPDATE: Here are some photos of the truck onsite. More photos will be sent directly to backers as well as a breakdown of costs and receipts.