Primo In Need

Many of you know Jennifer Millsap, a Bacardi Primo and invaluable team member for over 8 years.
 
Jennifer and her husband Chris endured a tragedy when thier son Keaton was involved in an ATV accident suffering a traumatic brain injury on June 8th and has been in a coma for the past 5 weeks.

With the hospital located 60+ miles from home they stayed in a local hotel for over 2 weeks and have been driving back and forth daily to manage his healthcare.

First and foremost, we ask for your prayers and best wishes for the family and a full recovery for Keaton. With any traumatic brain injury the long term needs are difficult to assess.

We would like to assist Jennifer and her family during their time of need and the financial challenges of travel, missed work, and long term care. Every donation received is invaluable and will go towards medical, travel, and other expenses related to this devastating event.

We in the Bentonville Office will assist Jennifer and her family in any way possible and are asking for your help.

Thank you (in advance) for your generosity in supporting Jennifer and her family.


Thank you everyone for coming together in this time of need.