The Pacific Palisades fires have been devastating, scorching over 20,000 acres as of today. This fund has been created to provide aid to our beloved local businesses and help them get back on their feet. These funds will be split between establishments such as The Reel Inn and Matthew's Garden Cafe.

I, Serena, a Palisades local and Pali High grad will be overseeing these funds and then distributing it to the local businesses previously named. I will be sharing via Zelle by the end of July to help them with rebuilding and any additional expenses they foresee in getting back on their feet!

Places where neighbors have gathered for years—are now gone. The pain of watching our vibrant community suffer is indescribable, but together, we can do our best to restore this cherished home.