Pinky's will be a GRAB & GO food chain offering a 7 item menu with multiple locations located in small venues (approximately 150 sq/ft) next to high traffic NYC subway stations. We will offer healthy Southern American & French style cuisine served hot and packaged fresh in vibrant packaging creatively designed for easy commute and convenient dining.
Pinky's wants to keep life simple for everyone. Food operations will be streamlined by utilizing a central kitchen to prepare and cook all food with daily deliveries to each location. A limited menu will also keep the overall system simple and efficient for both customers and personnel. Each store will be simplistic and require minimal investment. They will require a steam table, refrigerator, sink, and countertop.
With all food prepared offsite, each location can swiftly serve customers with minimal time and effort as well as minimal staff (2 per store). There's no need for expensive real estate to house kitchen space or expensive equipment to outfit each restaurant. Additional locations can also be seamlessly integrated into network operations with minimal time and expense.
Location! Location! Location!
Annual subway ridership for New York City in 2016 was 1.7 billion. The average weekday ridership was 5.6 million. With 472 stations throughout the metropolitan area, NYC transit will be a key component in the success of Pinky's.
For example, the average daily subway ridership for the 2nd Avenue F line was 17,059 people in 2016. We are currently in talks to secure a retail location directly across from the 2nd Avenue F line. With only a 0.25% customer conversion rate, Pinky's has the potential to gross enough funds daily to cover our monthly costs and that’s only using a conservative estimate of subway commuters at a single location. As with any high traffic subway location, we would also be well situated to serve other core groups who maintain consistent schedules: local business employees and visitors, taxi and delivery driver traffic, pedestrians and local residents.
Our co-founder team is a great one-two punch of fantastic food and a bright business sense.
Wesley Wobles, Executive Chef, trained at LeCordon Bleu Culinary Institute and was the opening chef for several top New York city restaurants as well as a consulting chef for 3 Parisian restaurants. He has been a personal chef to many notable public figures and companies. His previous employers and clients have included: Susan Soros, Bill Clinton, Ronald Perelman, Salvatore Ferragamo, Smith Barney, Movado, and Planet fitness. He has been featured on CBS, Fox News, and NBC's the Today show, where he performed a live cooking demonstration with Soledad O'Brien. He also created a gourmet vegan/vegetarian cookbook with Gary Knoll, Healing Through Natural Foods, two-time 2014 Winner! Gold Nautlius Book Award & Gold Grand Prize Benjamin Franklin Book Award.
Mimi Blitz was born and bred in the food industry. For almost two decades, she worked for her mother's thriving catering company and bakery in New Orleans, LA. She has had a hand in every facet of the family business from washing dishes and baking scones to pricing and menu design. She earned a BS in Advertising from University of Texas at Austin and looks forward to carrying on the family tradition.
4 Keys to Pinky’s Success
· Location: All locations will be located next to mass transport
· Food: Consistent flavor and quality of ingredients
· Packaging: Convenient, Unique, vibrant, simple, memorable
· Service: Fast, efficient, friendly
What We Need
We need to purchase a countertop($4000) for service, a steam table($1,500) to keep the food hot and an undercounter refrigerator($1,500) to hold beverages and side sauces. We need to purchase packaging and supplies ($1,000) and our initial food inventory ($3,000). We also need help to secure our retail location including deposits ($6,000+).
We are a start up business and this loan will provide a tremendous impact in allowing us to get our operations up and running so we can start to bring in revenue and eventually profits in order to support my family. This loan can help me to achieve my goal of opening my own business and become self employed so I can eventually spend more time with my family.
- Jacqueline Freeman
- Sue & Harold Singer
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