There are estimated to be over 400,000 trans girls across North America.  Many of them no longer feel comfortable taking part in activities they used to love like swimming, gymnastics and dance.

With this in mind I started a company called RUBIES to create form fitting clothing for trans girls like my daughter Ruby.

https://www.blogto.com/fashion_style/2021/01/toronto-dad-daughter-swimwear-brand-trans-girls/

I recognize that not all families will be able to afford my products. With this in mind I am continuing a campaign I started last year called Every Girl Deserves To Shine.  My goal is to send over 1000 pairs of swimwear to families in need.   So far I have sent out hundreds of pairs of swim bottoms to families all around the world with many hundreds more available.

https://rubyshines.com/show-your-support 
https://rubyshines.com/pages/free-swimwear-for-families-in-need

Any funds raised through GoFundMe will contribute towards this goal.

Each pair of swimwear sent can literally change the lives of these amazing kids.  Let’s get these girls moving again.

Thanks for being an awesome human being!

Jamie, RUBIES Founder