Fight COVID-19 Together with Now or Never Coffee

One Hope.
3 Months.
300 Locations (All 218 Fire Stations in New York City + 82 Referred locations).
300 Coffee Boxes. 

Watch our intro. videos below. 

One Hope Video. No.1


One Hope Video. No.2


One Hope Video No.3

One Hope Video No.4


Now or Never 1yr. Anniversary Video



We have One Hope. 



We are providing FUEL for the firefighters and other first responders who are in the front lines risking their lives--by donating and delivering hot brewed coffee boxes (92 oz, serving max. 10) to all 218 Fire Stations in NYC and 82 referred locations for 3 months.  Our initial focus is on Manhattan, slowly expanding beyond the radius of our shop in SoHo, and ultimately covering all five boroughs.

Help us spread the FUEL and positive vibes by donating to our cause #CoffeeForACause

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Why Are We Doing This? 

Corona traveled fast, penetrated our globe, and made it into our subconscious.  Everything happened so fast—the fear of illness and death, the fear of not being able to pay bills, the contraction of our hearts, the closure of small businesses, unemployment, the Universe reminding us to stay within, pause, and stay home, the triggering of our survival instinct...

We are scared of the unknown—figuring out how to pay our Now or Never family and make rent, consolidating debt, applying for loans, and the fear around potentially closing our shop permanently, not temporarily.  We took over a beautiful coffee shop from the previous owners, Maria and Robert, last April 2019, and we have been so grateful of what they created, the community that came to support, and the family we were able to foster.  It took us 7 dark days of negative thoughts after closing our shop to find trust and belief in the universal message being presented to us. 



Then, we got an image of the COFFEE BOX—something that we saw no use for and sat in the back of the shop taking up storage space.  And then, our hearts knew that we were going to survive these uncertain times TOGETHER with the COFFEE BOX.


So, we decided to FIGHT TOGETHER!

A project focused on social cause is something we have been dying to participate in, with the mission to spread positive vibes.  NOW feels right.  Our goal is to achieve our mission until we run out of our resources.  Your generous donations to this cause will be used for operational cost for this cause (e.g., purchasing coffee beans and coffee boxes, renting a car) as well as helping us keep the doors of Now or Never Coffee open, so that we can continue to serve our community in a mindful way. 

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Who Are We?

We are Now or Never Coffee.  Our community visits us to pick up their dose of fuel for the day – good specialty coffee and food, good vibes, warm smiles and hugs and most importantly, inspiration to celebrate and be in the NOW.  That is why it is Now or Never.

We opened our one and only coffee shop in SoHo, Manhattan, April of last year with the mission to build, support and empower a community of like-minded individuals to experiment on their passion and live in the NOW.  



We carefully selected the best beans for our community from all the samples we tasted, paying attention to who sourced and roasted our beans because people and energy matter.

Learn more about our beans and order them here. https://nowornever30grandst.square.site/

Visit us at 30 Grand Street, NY, NY 10013 during our limited operating hours.  Follow us on Instagram at @nowornever.nyc 


THANK YOU for your generous support to Now or Never to help us survive this FIGHT TOGETHER!