The incredible team of George Monbiot, Adam McKay, Yellow Dot Studios and Triangle Monday have teamed up to create a short animated film explaining what precision fermentation foods are and why they’re so incredibly important.

George explains it beautifully in this video:

Precision fermentation is one of the most important of all environmental technologies because it would enable us to radically change our diets without even really being aware that we're doing so. It could produce a vast range of high protein foods to replace animal products and in doing so massively reduce the environmental impact of our diets.

Without it, we're a bit like saying, “Oh, we should transition away from fossil fuels, but we don't have any solar power or wind power.” This is the equivalent of renewables, which enables us to move away from a destructive system towards a far more efficient one.

Precision fermented foods are a new food category based on humans’ long history of this technique such as brewing beer, fermenting cheese and making penicillin. These foods are making their way to your supermarket shelves and we want you to know why they’re so darn good for you, the planet and animals.

We'd love to make this film to show people this enormous potential and spark a technological revolution.

In a nutshell, precision fermented foods support climate, public health, animal welfare, and food security simultaneously; and has the potential to transform the global food industry at scale.

$20 is a coffee run for the animators

$200 mini office set build

$500 music, colour, sound effects

$1000 hiring human voice over artists

$10,000 hiring human animators