Four years ago, after visiting a dermatologist, I learned that I should wear sunscreen on a daily basis to prevent skin concerns like melanoma, hyperpigmentation, and wrinkles. My dermatologist debunked the myth that darker skin is naturally protected from the sun. Since then, I have been rigorously searching and unable to find a mineral-based sunscreen that looks good on me - because I am Black.
Historically, the skin care industry has not valued dark skin tones as much as fair ones. This is seen in the lack of products for, information about, and attention to the needs of skin of color. While the industry is beginning to evolve and become more inclusive, the sunscreen vertical has made little progress. Though every person, regardless of skin tone, should wear sunscreen on a daily basis, people with dark skin tones are extremely limited in their options. The only tinted mineral sunscreens currently available on the market are shaded for fair skin tones, leaving people of color with extremely limited options.
Nour will solve this problem. Nour is a line of tinted, mineral-based sunscreens, made with melanin in mind. Nour will introduce three dark shades of mineral-based sunscreen that do not currently exist. This will allow Black people who want to have healthy, beautiful skin and are dissatisfied by the lack of sunscreen options available to them to add a product to their daily skin care routine.
We have a formulary partner who is dedicated to supporting us in developing our unique SPF formula for dark skin tones. To make the perfect sunscreen, we are currently administering consumer tests, meeting with dermatologists and skin experts, and speaking daily with women whose input shapes our product. Meanwhile, we are establishing our brand image - we just launched our Instagram and website and the waiting list for our product is quickly growing.
I come from a long line of strong, Sudanese women who believe that health and beauty go hand-in-hand. Nour is my mother’s namesake. This skin care brand is a tribute to her dedication to raise Black daughters who would challenge norms and improve the lives of others. Nour seeks to empower minority and marginalized groups to create equity where it does not currently exist. Nour embodies female strength, Black power, and the fight for equity.
Your contribution will allow Nour to complete the product development process and create three dark shades of mineral-based sunscreen that look and feel great on the skin. We can’t wait to get this product into the hands of Black women who are ready for this solution. Thank you so much for your support.
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