Get 500 Schools To Teach L.O.V.E. & Reconciliation



The National Day of Reconciliation will be a day set aside every year for atonement, truth and reconciliation between police and people of color in the United States of America. The inaugural National Day of Reconciliation will be September 17, 2019. 

Why is a day like this needed?
In Ferguson, Baltimore, Dallas, Charlotte, New York and dozens of other cities in America, tensions between police and people of color have boiled over into deadly violence. Everywhere we look, stories in the mainstream news and social media focus on the problems without offering solutions, only making things worse. In two years of taking this film around the country I've asked the same question at every screening and the answer is always "no." That question. In all of your schooling -- middle, high, college or, for police, the academy -- did you ever take a class on how to love your neighbor?

It's time for us to come together as a nation and heal these wounds by learning how to love our neighbor.


L.O.V.E. is an acronym for LEARN about the people around you (even your enemies), OPEN your heart to their needs (what will make them whole), VOLUNTEER yourself to be part of the solution in their life (because if you're not part of the solution, you're part of the problem), and EMPOWER others to do the same (pay it forward, keep it growing, don't keep all that positive energy to yourself).

We believe that by teaching people how to L.O.V.E. each other, we can lead our communities into a state of peace and reconciliation.  We've been testing it for two years all over the country -- and it's working!

“Unbelievably impressive. I wish every officer in the country could see it.”
— Dave Thomas, Program Manager, International Association of Chiefs of Police and Retired Police Officer

“I hated police my entire life until I saw this film. Now I want to be part of the solution and maybe even become a police officer.” 
— 15-year-old male high school student in the Watts area of Los Angeles  

What's the goal?
Our goal is for the inaugural event is for 500 schools and other locations to participate in activities reaching 100,000 students, peace officers and other members of the community on the same day and time -- acting as a massive reset button for reconciliation in America. At every location, there will be a community screening of our award-winning film improving relations between peace officers and people of color (WALKING WHILE BLACK: L.O.V.E. Is The Answer," followed by local discussions and pledges to put the film's L.O.V.E. Is The Answer  principles into action in local communities.  

The L.O.V.E. Is The Answer Pledge:
I pledge to LEARN about the people around me, OPEN my heart to their needs, VOLUNTEER myself to be part of the solution in their life, and EMPOWER others to do the same. L.O.V.E. Is The Answer

More than 26,000 people have seen our film in theaters, classrooms and sanctuaries since the film came out in 2017, including thousands of students and hundreds of peace officers and recruits. We believe everyone can benefit from experiencing our film, but our primary focus is to get students (middle, high and college) and peace officers to learn and grow together. Our experience shows that this is where our work is most effective and where the greatest positive impact to society will be made. 

“Walking While Black: L.O.V.E. Is The Answer” was a phenomenal film that provided an in-depth understanding of issues that we are dealing with today. The documentary was relevant and impactful. My students were especially impressed with how the message was centered around real people and their experiences. We appreciated the opportunity to work with Mr. Ali and provide a venue for this message of hope and Love. This documentary is an absolute extension of the classroom and could be used to support instruction.”
- Antonio M. Shelton, Ed.D., Principal, Santa Monica High School

“As an African-American male and instructor who grew up in South LA, I’ve never seen a film like, ‘Walking While Black,’ that offers not only informative information about some of challenges with policing and African-Americans in this country, it offers a space for critical thinking towards solutions in the story and subtitle: L.O.V.E. Is The Answer.” 
— Timothy Conley, Adjunct Faculty, Communication and Media Studies Department, Santa Monica College


Middle Schools, High Schools, Technical Schools, Community Colleges, Colleges, Universities and other learning institutions are all great places to hold screenings  of our film. Many schools simply do not have the money in their budget.


Every contribution of funds to our GoFundMe campaign helps us to provide sponsored licenses to schools.  Normally a yearlong screening license is $495, but thanks to matching funds from sponsors, for every $250 donated, we can give a school a free year-long screening license. That means not only will they be able to use the film on 9/17/19, but they can use it every day on their campus for an entire year of learning in classrooms. You can give a little, which combines with contributions made by others to get screening licenses donated -- or you can give enough for one or more licenses to be donated to specific schools or your choice in your name! You get to choose where a license goes for every $250 you give.

We've already developed several workshop formats to go with the film and there will be a L.O.V.E. Is The Answer book coming out 9/17/19  -- perfect for classrooms, small group studies or for casual reading. 

37268742_1552444506441419_r.jpegWe're already working closely with schools, community groups and police throughout the United States -- one team, one family. 

Help us reach our financial goal of raising $125,000 by 9/1/19 so that 500 schools and other groups totaling 100,000 people can participate in the National Day of Reconciliation on 9/17/19. Funds will also be used to get schools set up with film licensing, promote the events and make sure that support, materials and trained volunteers are available at every location to help lead people into a space of L.O.V.E.

If you want peace and love in your community, contribute any amount to our efforts now and be part of the solution.

With our film and our movement, we are proving that love is stronger than hate. I'm truly grateful for all of the support we received in making a beautiful, transformative film and I thank you in advance for helping us at whatever level you can as we create a movement that will bring peace and harmony to our communities and to the world. 

L.O.V.E. Is The Answer.

-- A.J. Ali

Here's a segment the NFL Network did on our film when it was shown at Temple University's law school...

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A.j. Ali 
Santa Monica, CA
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