MIKE WHITLOW SCHOLARSHIP FUND

“Do something kind for someone today.”

-Mike Whitlow's phone recording

The MIKE WHITLOW SCHOLARSHIP FUND.

To help minority and disadvantaged ad students.

And a chance for every former student whose career and life he changed to be a little more like Mike.

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Mike Whitlow changed lives.

I know because he sure changed mine.

When I met Mike, I was a mailman in El Monte, CA. That’s about 30 miles from most of the ad agencies in Los Angeles. But in truth, it was more like a million miles.

I knew next to nothing of the advertising business. I just had a vague inkling from my college classes at night that I might want to be a copywriter. I didn’t know a soul in the business until a very kind recruiter gave me Mike's name.

Through the advertising school he co-founded, The Book Shop, Mike nurtured and mentored me. Like he did countless other ad students - from every walk of life - always with patience and humor.

His creative footprint on our industry is immeasurable.

To give you just a measure of the man, Mike’s phone message always ended with six words:

“Do something kind for someone today.”

So in Mike's memory, that's just what I’d like us all to do:

Introducing the MIKE WHITLOW SCHOLARSHIP FUND.

A chance for every former student whose career and life he changed… and every agency that benefitted from the talent Mike nurtured… to give back.

All the proceeds will go to a fund to help minorities and disadvantaged students with tuition to The Book Shop.

So that a new generation of digruntled postal workers and more can get their start...and bring even more diverse creative voices to our industry.

Most importantly, it's a chance to do something nice for someone.

Just the way Mike taught us.