For Our Maui O'hana

Our hearts and prayers go out to all our Maui and Cariloha O’hana who are suffering through so much right now. Devastating wildfires moved through the Hawaiian Island of Maui this week, destroying homes and buildings and upending one of the most historic cultural centers in Hawaii.

The Aloha spirit of Hawaii is at the heart of our brand, and we’re committed to providing relief (Kokua) to our Maui O'hana. We have two stores on Front Street that were destroyed but, more importantly, we have several team members who lost everything - their homes, possessions, and cherished memories.

Please Kokua (help) all our Maui Ohana with any donation amount possible. Many have fond memories of walking down Front Street, Lahaina while on vacation. You may have visited our stores and interacted with our teams who have lost everything. Your favorite restaurants, shops, and historical spots are now gone.

With the hope of providing as much care and comfort as possible, 100% of what is raised here will go towards immediate relief for those who were directly impacted by the disaster. Funds will be collected by Cariloha and distributed each week to the local community for relief needs, including shelter, clothing, supplies, and more.

Mahalo Nui Loa