Like so many other small businesses in our field, we’ve recently had to make several difficult changes in light of rising public health concerns. Closing the doors on our beloved SoHo cafe and suspending all field marketing operations indefinitely has been challenging for many reasons, most of all that it puts our Baristas and Brand Ambassadors out of work. These team members are the heart and soul of MatchaBar, bringing "Matcha to the people” each and every day.

If you’ve ever had a killer latte or tried some Hustle at the grocery store, please consider supporting our team. We have started this fund so that our community can lend a hand to all of our team members who are unable to work due to mandated closures.

With all this uncertainty comes an unmistakable sense of compassion - a feeling like we are all in this together. We need to be there for each other more than ever to get through these hard times and when we come out the other side we’ll be even stronger!

Stay healthy, stay positive and stay safe!

Max & Graham Fortgang (Co-Founders)