Why I’m Running 24 Hours for Living Future Institute Australia

I’m Paolo Bevilacqua, and on November 7th at 9am I’m attempting something that honestly scares me – running for 24 hours straight around Sydney’s Bay Run.

As Group Head of Sustainability at Frasers Property, I spend my days challenging our industry to push beyond “good enough.” Living Future Institute Australia embodies this spirit – asking us to do more than we think possible, to test our limits, and inspire others through action.

This run is my personal test. I’ve never attempted anything like this before. Can I do it? I genuinely don’t know. But that’s the point.

The Bay Run has been my sanctuary for 30 years – a reminder that nature and city can coexist. Every lap will be a small act toward something bigger, just like the work LFIA champions.

I’m starting modest with a $1,000 goal. If my attempt to push my boundaries inspires you to support theirs, I’d be genuinely grateful. And if you’re around, feel free to join me for a lap or a few steps – company is always welcome!

Wish me luck!

Paolo