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Lifelong Writer's Dream: Own Publishing Company

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I am 45 years old and have been writing books and poems since I was 15. I have always aspired to have a library of my own because I read so many books and graphic novels. Did you know a legitimate library is set at 1,000 books. So if you have 1,000 books, you can say you have a library by state standards. But more than that, I am passionate about writing and publishing my works. I aim to publish my books through my own company, with support from those who believe in my vision.

I have over 40 poems currently written, waiting to be copyrighted and printed as a book. And over 40 books waiting to be written, spanning genres from science fiction to fantasy, that I wish to share with others.

These funds will cover
  • Copyrights
  • ISBNs
  • Trademarks
  • Marketing
  • 25 physical 1st print copies
  • Other business expenses


BUSINESS PLAN

**Business Name:** Book Dragon Publishing

**Business Model:** Independent Publishing Company
**Initial Focus:** Self-publishing original materials
**Growth Plan:** Expand to publish works by other authors

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### 1. Executive Summary
Book Dragon Publishing is an independent publishing house launching with an initial catalog of original works by its founder. The company's mission is to deliver quality, thoughtfully curated books while providing a platform for emerging voices in future phases. The startup requires a modest $3,800 to secure intellectual property rights, purchase ISBNs, and print the first edition of the launch title.

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### 2. Objectives
- Successfully publish and sell the first title within 6 months.
- Break even on initial investment within 12 months.
- Expand catalog to include at least 2 external authors within 18-24 months.

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### 3. Startup Costs Breakdown (Total: $3,800)
| Expense | Estimated Cost |
|---------------------------------------|----------------|
| Trademark Registration (Company Name) | $350-$500 |
| Copyright Registration (Initial Work) | $65-$85 |
| ISBN Purchase (100 ISBNs) | $295 |
| Barcode Purchase (Optional but advised)| $25 |
| Printing First Batch (e.g., 100-200 copies) | $2,000-$2,500 |
| Miscellaneous/Buffer | $300-$500 |

*Note: These are U.S.-based cost estimates.*

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### 4. Products & Services
- **Initial Product:** The founder’s own work (e.g., novel, poetry, non-fiction).
- **Future Services:** Publishing, editing, and distribution services for new authors.
- **Optional Revenue Streams (future phases):** Audiobook production, e-books, literary consulting.

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### 5. Market Analysis
- **Target Audience for Initial Book:** Readers in the (genre) space, e.g., self-help, fiction fans, poetry enthusiasts.
- **Secondary Market:** Indie authors seeking an approachable, author-friendly publisher.
- **Competitive Advantage:** Personal curation, direct-to-reader engagement, low overhead.

---

### 6. Marketing & Sales Strategy
- **Phase 1: Initial Launch**
- Leverage social media (Instagram, TikTok, Facebook).
- Sell through Amazon (Kindle Direct Publishing), IngramSpark, and direct website sales.
- Local book fairs, signings, and partnerships with indie bookstores.

- **Phase 2: Expansion**
- Open submissions for outside authors.
- Develop email newsletter.
- Collaborate with book influencers and reviewers.

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### 7. Operations Plan
- **Short Term:** One-person operation (founder does publishing, marketing, admin).
- **Long Term:** Outsource editing, design, and printing. Eventually hire a submissions editor or assistant.

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### 8. Financial Plan
- **Startup Capital:** $3,800 (self-funded or raised via pre-orders/crowdfunding).
- **Revenue Goal (Year 1):**
- Sell 200-500 copies of the first book at $15-$20 per copy.
- Target gross revenue: $3,000 - $10,000.
- **Breakeven Point:** Selling ~200 copies at $20 each (after production and platform fees).

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### 9. Milestones
| Goal | Timeline |
|--------------------------------|-----------------|
| Complete legal registrations | Month 1 |
| Print first book batch | Month 2 |
| Launch website and marketing | Month 3 |
| Sell first 100 copies | Month 4-6 |
| Open submissions to others | Month 12-18 |


Visit my current site at Book Dragon Publishing

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Donations (1)

  • Lynn Chen
    • $25
    • 3 d
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Organizer

Kimberly Johnson
Organizer
Milwaukee, WI

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