Aloha, My name is Andrew Gerren and I  started this gofundme campaign based upon a research project that I am working on.  With that in mind, I am trying to obtain funding through conventional routes via my university although I am asking for your consideration in donating because there are expenses involved that still need to be covered.  One example, drivers charge approximately $100 usd a day to travel to various villages and many are remote. Your contribution will allow me to continue to pursue my project .

I created a video that describes a little about myself and the research I am working on. I hope that you find it as fascinating as I think it sounds. I would be most greatful for help in seeing this fruit.  I know that this project can provide many benefits to the kava industry particularly helping in Hawai'i and Vanuatu by understanding economically the value  kava  provides and the information which can be ascertained from this research in which both islands can utilize.

To learn more about kava check out these extra links:

Farm and Forestry Production and Marketing Profile for Kava (Piper methysticum)

Hawaiian 'Awa: Views of an Ethnobotanical Treasure (part 1 of 2)

Kava, Cash, and Custom in Vanuatu


Please share and Thank you!

Here is my Research Abstract:

Effects of Varietal Diversity on the Selection of Kava in the Pacific

This study will investigate patterns of different kava varieties grown and consumed in Hawaii and Vanuatu, to identify factors contributing to their production and consumption, and to identify major knowledge gaps. The presence of Piper methysticum within the Oceania archipelago has been well documented; however, the botanical variations of kava cultivars and their influence on selection need further investigation. The objective of this study is to develop consumer awareness of kava consumption, understand the role that local producers play in applying their knowledge to the kava growth process, and to catalog what varieties of locally grown kava would be open to the global market. Preliminary data will be compiled from photos, literature, and plant specimens found in Hawaii and Vanuatu. Surveys, semi-structured interviews and focus groups with farmers, producers, consumers, and retailers will be conducted, as well as visits to farms, production sites, and other facilities, where participant observation and field walks will be used to assess factors influencing varietal diversity. Data will be analyzed using indices to determine varietal importance to help map out the complex nature and number of varieties. Identifying and describing the mechanisms of varietal selection will provide insight into future pathways as kava enters the global market. This study will also provide information on cultivar abundance, allowing us to see which varieties require more attention to ensure their survival. Information obtained on kava growth and consumption will be used to analyze the multidimensional concept of “importance” into standardized and comparable numerical scales or values.