POOR BUT SEXY – We're Heading to Seoul Fashion Week

A One-Way T-shirt to South Korea ✈

WHO WE ARE

We’re Aendör Studio – a genderless and no seasonal fashion brand born in Italy and raised in Berlin. We design and handcraft every piece in our atelier, combining minimal lines with deep-black aesthetics. Two collections: one ready-to-wear, one avant-garde and made-to-measure.

Founded in 2014 by us – Antonella Mirco (Ando), Fashion Designer, and Saverio Chiumarulo (Savio), Art Director – life and creative partners.

We met at University and after graduation, we spent a year separate. Our story began in two tiny towns in southern Italy, Molise & Apulia, united by a dream. Ando stitched the first pieces in her grandma’s house, while Savio supported from afar, working odd jobs. Tired of our journey, we took a one-way flight to Berlin on September 15th, 2015. It changed our lives forever.

“LET'S GO TO BERLIN, ANDO”

We landed in Berlin with around €3,000 (our parents’ savings) and a month in an Airbnb. We moved into a shared house with 9 housemates (33 different ones in 3 years). That tiny 20 sqm room became our first studio. Sewing machine on the desk. Fabrics under the couch. A fold-out table on the bed.

Savio landed his first job as an Art Director, and we slowly invested in our brand. We placed our first pieces in Berlin’s top concept stores: LNFA, Studio183, and Syld.

THE COST OF STAYING INDEPENDENT

It’s high. And even higher if, like us, you refuse to compromise.

We’ve always believed in craftsmanship, creativity, and quality – never chasing mass-market shortcuts. That meant turning down lucrative offers that didn’t feel right. We've built everything with our own hands and the money earned from side jobs: waitress, costume designer, art director, packaging assistant, social media manager, newspaper delivery…

Every euro we made through the brand went back into fabrics, machines, studio rent, and production. From bedrooms to basements to co-working spaces, the journey’s been wild. And just when things started to take off – COVID hit. But it also gave us the push to come home.

FROM BERLIN TO BARI

After seven years, we left Berlin, our apartments, our friends (Bebo, Carlos, Marike, Emilie, Alessandra) and opened our first physical atelier in Bari, Italy – Savio’s hometown. We used our savings to transform a small space downtown into something raw, magical, and unmistakably ours.

Concrete walls. Antique furniture. A single rack of all-black garments. Dim lights. Crystal chandeliers (kinda cheap, but make it fashion). And us – in black, with scissors in hand around the cutting table.

At first, people were confused:

But we stuck to our vision.

A COMMUNITY WAS BORN

Bari is alive with creativity. We offered our space to local artists and nonprofits for free – exhibitions, workshops, performances. Little by little, people started to understand us. Our community grew.

In just two and a half years, we built a solid network across Italy and Europe. Our pieces were featured in Paris Fashion Week, we led masterclasses, got scouted by top stylists...

And now, we’ve been invited to Seoul Fashion Week to present our first runway show with 18 looks.

Yes, SEOUL. SOUTH KOREA. Wild, right?

WHY THIS CAMPAIGN?

We’re flying to South Korea from Sept 1–14, 2025 for a full week of runway shows, exhibitions, and events. We’ve already booked flights, accommodation, and secured participation in the runway, and being selected to present the collection to 30 of the top Asian fashion buyers (additional cost we need to cover).

It's expensive. We’re going all-in, without a parachute. Unless... You help us build one!

Now, we’re asking for your support to help cover part of the costs: shipping, production, travel, promo materials, documentation..

If you’re in or near Bari, come to visit our atelier: Via Davanzati Forges 9, 70121, Bari

THIS IS OUR CHANCE

This campaign isn’t just about covering costs. It’s about grabbing a once-in-a-lifetime opportunity. We’ve waited 11 years and 6 months for this.

Maybe it’ll change everything. Maybe it won’t. But we’ll know we tried – and we did it our way.

And maybe, if you’ve read this far, it’s because you believe in stories like ours. Maybe you see yourself in them, too.

This campaign will run for four weeks starting July 1st, 2025.

Follow us on Instagram for real-time updates — and to join us, virtually, on the runway in Seoul on September 7th, 2025.

Thank you for your support. And remember, even at our lowest, we’re always: POOR BUT SEXY

No raffles, sweepstakes, giveaways, or returns on investment are offered in exchange for any donations made to this GoFundMe.