iWill Helmet Awareness Campaign

The iWill story began shortly after the death of Aaron’s youngest brother Will Schooler after he crashed while he was urban skiing in the Rocky Mountains in Canada.  Although Will normally chose to wear a helmet when skiing in the mountains, while performing tricks and urban skiing, he often chose to ski without one.  Will was one day shy of his 21st birthday when he passed.  Since that day, the message of ‘iWill wear my helmet’ is a regular thought in the minds of all who have been informed of the story while competing and practicing in sport where speed and danger are factors.

The iWill Helmet Awareness Campaign supports the use of helmets in sport where speed and danger are factors and attempts to get more people wearing helmets while not detracting from the love of sport.  The iWill Helmet Awareness Campaign currently supports the iWill Pro Cycling Team which is the team Aaron races for in the summer and is currently based in Germany as well as the iWill Pro Cycling DH Team, supporting James Frost (close friend of Will Schooler) in his DH racing endeavours in Canada.  

Any money raised through the iWill Campaign will be put towards promoting helmet use in sport.

We currently run an iWill sticker campaign where supporters can show their support to iWill by wearing iWill stickers on their helmets, bikes, skis etc... 

We thank everyone for their support in helping us spread the story of iWill, and also aiding us in our iWill Helmet Awareness Campaign.  

In fond memory of Will Schooler.