Help a Local Gym Survive Covid
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Tiffany & Tristan and In Forma Integral Fitness
On June 15 2019, we took over In Forma Integral Fitness, a long-standing community gym in Orinda, California. Prior to purchasing the business, we concluded that if we wanted this business to thrive, we needed to update and modernize the brand, equipment, services, and the physical space (check out this LINK to see a 3D rendering of the dream).
This is a journey we remain extremely excited and optimistic about despite the current circumstances. We have invested a large portion of our life savings, and at the time of purchase, projected it would take us 12 to 18 months to make the necessary changes, with another 6 to 12 months to see the business thrive. As with most major projects, we have experienced some minor setbacks. Despite these early challenges, we remain confident in our ability to overcome any obstacles together.
Sadly, something we did not expect was that nine months into our new business venture an unprecedented global event would strike, changing and affecting the lives of so many small business owners, particularly the brick and mortar fitness industry.
For the past six months, our gym has been closed to the general public, with no clear end in sight. Though we have been working hard on pivoting to a digital medium, this closure reduced our revenue to less than 10% of what it was pre-COVID.
We have been burning through the money we set aside to realize our dreams and have accumulated a large debt with our landlord, who is unwilling to offer relief during these extremely challenging times.
When we do re-open to the general public, we’ll be required to offer a radically different fitness experience. In addition to the increased cleaning and sanitization, we will also need to drastically reduce the occupancy to allow for social distancing.
As we are sure many of you also feel, it is difficult to plan for the future. We recently began moving equipment outside of our building in an effort to create a safe, outdoor gym for our community, and thereby a new revenue stream. However, several days after we started, California’s devastating wildfires began to rage, making the air quality hazardous for outdoor activity.
Before assuming co-ownership of In Forma, Tristan spent years working on his dream of building a unique fitness facility as focused on cognitive fitness and recovery as on traditional fitness methods. Tiffany spent those same years working in health care. While overseeing a health care system built around the treatment of many preventable illnesses, Tiffany dreamed of a world focused on prevention through fitness and wellness. When we met in 2018, it all made sense!
Tristan, an Orinda native, returned to his hometown following a life-altering spinal injury. Following extensive physical therapy and the support of his community, he began coaching and personal training. Today, in addition to being a local business owner, he coaches high school track & field, cross-country, and strength & conditioning. A few years after opening his first fitness business, Orinda Fitness, Tristan partnered with another Orinda native and fitness guru, Dylan Gunn. Together they offer an unparalleled personal training program helping everyone from professional athletes to seniors reach their fitness goals.
This is an extraordinarily difficult time for the fitness industry as a whole and especially difficult for us, as we were only nine months into this new business venture when the shutdown happened. We need your help. We need your support to sustain us until we can reopen our doors and to help us improve our beloved In Forma facility. The dream may be further down the road than we could have ever imagined, but we remain steadfast in our commitment to getting there.
Turn your donation into a service
We also want our supporters to have the opportunity to reap the benefits of their support. If you are willing to give us a gift to help sustain us now, we want to return the favor by helping you achieve your fitness goals when we are able to open our doors again. If you are interested in receiving a fitness gift equal to the value of your donation, please fill out the Google form below. Once we are back to business as usual, we will reach out to set you up with the service of your choice.
Tiffany & Tristan and In Forma Integral Fitness
On June 15 2019, we took over In Forma Integral Fitness, a long-standing community gym in Orinda, California. Prior to purchasing the business, we concluded that if we wanted this business to thrive, we needed to update and modernize the brand, equipment, services, and the physical space (check out this LINK to see a 3D rendering of the dream).
This is a journey we remain extremely excited and optimistic about despite the current circumstances. We have invested a large portion of our life savings, and at the time of purchase, projected it would take us 12 to 18 months to make the necessary changes, with another 6 to 12 months to see the business thrive. As with most major projects, we have experienced some minor setbacks. Despite these early challenges, we remain confident in our ability to overcome any obstacles together.
Sadly, something we did not expect was that nine months into our new business venture an unprecedented global event would strike, changing and affecting the lives of so many small business owners, particularly the brick and mortar fitness industry.
For the past six months, our gym has been closed to the general public, with no clear end in sight. Though we have been working hard on pivoting to a digital medium, this closure reduced our revenue to less than 10% of what it was pre-COVID.
We have been burning through the money we set aside to realize our dreams and have accumulated a large debt with our landlord, who is unwilling to offer relief during these extremely challenging times.
When we do re-open to the general public, we’ll be required to offer a radically different fitness experience. In addition to the increased cleaning and sanitization, we will also need to drastically reduce the occupancy to allow for social distancing.
As we are sure many of you also feel, it is difficult to plan for the future. We recently began moving equipment outside of our building in an effort to create a safe, outdoor gym for our community, and thereby a new revenue stream. However, several days after we started, California’s devastating wildfires began to rage, making the air quality hazardous for outdoor activity.
Before assuming co-ownership of In Forma, Tristan spent years working on his dream of building a unique fitness facility as focused on cognitive fitness and recovery as on traditional fitness methods. Tiffany spent those same years working in health care. While overseeing a health care system built around the treatment of many preventable illnesses, Tiffany dreamed of a world focused on prevention through fitness and wellness. When we met in 2018, it all made sense!
Tristan, an Orinda native, returned to his hometown following a life-altering spinal injury. Following extensive physical therapy and the support of his community, he began coaching and personal training. Today, in addition to being a local business owner, he coaches high school track & field, cross-country, and strength & conditioning. A few years after opening his first fitness business, Orinda Fitness, Tristan partnered with another Orinda native and fitness guru, Dylan Gunn. Together they offer an unparalleled personal training program helping everyone from professional athletes to seniors reach their fitness goals.
This is an extraordinarily difficult time for the fitness industry as a whole and especially difficult for us, as we were only nine months into this new business venture when the shutdown happened. We need your help. We need your support to sustain us until we can reopen our doors and to help us improve our beloved In Forma facility. The dream may be further down the road than we could have ever imagined, but we remain steadfast in our commitment to getting there.
Turn your donation into a service
We also want our supporters to have the opportunity to reap the benefits of their support. If you are willing to give us a gift to help sustain us now, we want to return the favor by helping you achieve your fitness goals when we are able to open our doors again. If you are interested in receiving a fitness gift equal to the value of your donation, please fill out the Google form below. Once we are back to business as usual, we will reach out to set you up with the service of your choice.
Click here for the google form to receive one of our services :
Google form link
Click here to check out a 3D rendering of our dream for the gym:
A huge thank you to all of our supporters!
Google form link
Click here to check out a 3D rendering of our dream for the gym:
A huge thank you to all of our supporters!
Fundraising team (5)
Tristan Tool
Organizer
Orinda, CA
Jillian Aubrey
Team member
Simon Neuwirth-Stein
Team member
Taylor Schaack
Team member
Tiffany Aubrey
Team member
