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In honor of Larry to support Rachel and Dani

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Hi everyone.

We are creating this GoFundMe in honor of our family member Larry, who we lost last night. Larry married Rachel in 2008 and had their beautiful daughter Daniella who turned 13 this past March. Rachel is our daughter, mother, sister, niece, cousin and friend and when Larry joined our family, he was a seamless addition.

This past week, Larry was opening his brand-new store, which was his life passion, and excited to see his dream become a reality. The night before the official opening of the store, Larry had a private opening for a child who just had a TBI so the child could come in without fear of getting ill. Larry and Rachel always gave back to the community. On Thursday evening minutes before the store opened, Larry had a heart attack and passed away. His family and loved ones are in shock and devastated.

Anyone who knew Larry knew he was a loving, kind, supportive and creative husband, father, son, brother and friend. He brought a lot of laughs and incredible memories into the lives of everyone he interacted with. If you knew Larry, you knew his laugh—he was always cracking jokes and making people smile. He was passionate and driven, which is why everyone poured their all into helping him pursue his entrepreneurial dreams. Larry followed his dream working 18-hour days to open the store. He left his career in IT to bring joy to lives of everyone else through the store. He challenged himself out of his comfort zone and achieved what most do not. We are so proud of him as a person. We loved him totally.

We are starting a GoFundMe to help Rachel and Daniella in this devastating time. We are looking to support the two of them as they change direction and get back on their feet.

We know Rachel and Daniella will get through this difficult time with the support of family and friends. Any help would be greatly appreciated.

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    Organizer and beneficiary

    Mark Rutter
    Organizer
    New York, NY
    Rachel Siegel- Joffe
    Beneficiary

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