Identity of Health

My Story:
In 2017,  I was diagnosed with MS (Multiple Sclerosis). I was told that I might be headed to a wheelchair in less than a year. 

After overcoming the fear of this diagnosis, I took the time to understand who I was and what I wanted. The answers to these questions set me on a path, at times not knowing what was next, but ultimately leading me to learn how to manage my MS. Two years into my diagnosis, I remain out of a wheelchair and my MS being downgraded to relapse remitting. This journey has taught me much about myself and my understanding of how to heal myself.  I began to understand why certain events were unfolding in my life and my responsibility to them all. 

This journey, in all of its responsibility and joy, brought me peace.  The symphony of surrendering to myself has aided in my healing journey. I discovered that whether I thought I could or thought I could not I was right.  I found that I had to believe in my strength and perseverance to help heal my body and mind.   

What I learned:
Food is Medicine
Dangerous Toxins Exists in Our Food
I Am Enough
Slow down 
Stop Taking Myself so Seriously

Life is 10% what happens to you and 90% how you react to it.   ~ Charles R. Swindoll

“Food is Medicine: The Matt Rowe Story” The Matt Rowe Story by Rand Gifford 

Why did I create a GoFundMe page?
After more than five years of trying to be on the TED stage, I was invited to speak at the TEDxDakotaRidge event on April 27th 2019 regarding my book Identity of Health. I need your help with making my book become a reality.
Tedx Dakota Ridge 
The reality of how I can help others has come to fruition through my book "Identity of Health" and now my TEDx on Identity of Health. 
I can slowly fund what I am doing through my career or I can go all in with your help and begin saving lives and bring hope to many people suffering from illnesses and diseases that have taken over their bodies and minds.
The problem with self-funding is the issue of time.  This has become all I can think about for the past year and I believe I am being called to help others.

I  completed writing the 'Identity of Health' and I need help funding the publication and marketing of my book which I explain below.

Why am I writing this book?
I was given the gift of a journey to heal MS, and this is my life's work (literally) now becoming a reality. I want to show help others along their journey to health and joy.
I have spent the last ten years fighting challenges, disappointment, fear, and loss to circle back to the core of who I am and the determination to begin healing this disease. I know others can follow what I have done.

What is the book about? 
(Introduction Identity of Health by Matt Rowe)
The fear placed on patients at the time of their diagnosis sets the stage of limited perceived choices. This fear is treated with pharmaceuticals and hope. When it comes time to tell others of their diagnosis, often times a patient or loved one receives the sad, empathetic face. The face that has been dubbed “the cancer face.” 

In all of these interactions, what is happening inside the patients mental well being and sense of self? Friends and family want to help but they don’t know how. As patients, we feel sometimes like a burden which only goes to weaken our mental well-being further. 

On the other extreme, there are those that hear the diagnoses from their doctor and although it scares them, they quickly began to think of curing the disease. They look inward to who they are and decide quickly to survive and thrive. They educate themselves and look at options. They have productive conversations with their doctor. They make choices based on what they WANT instead of what is being SERVED to them. They are Survivors.

What is the difference between these two scenarios and how do you adopt the latter mindset and identity of a survivor?

This state of mind does not come easily. This identity and state of mind require the willingness to be curious and open to a new way of life. Next comes the opportunity to live this new identity. The willingness to try begins by answering the questions “who am I?” and “what do I want?” 

Survivors begin to look inward first and then for information and positive support. They find resources to have the WTF conversation with no judgment. They look for someone that tells them to get up again and address negative victim-based mentality quickly. They find someone that encourages them. If this person is not available in your life, then you may seek others with like-minded thinking. You may visit groups and seek out others that may be sharing the same challenges. Survivors look for people that want to heal and avoid those that do not support or encourage their decisions. The risk comes if you go too long before finding this needed support and are not resolute in your decision to heal. The mainstream push of pharmaceuticals, your general physical feeling, and noise from victims can allow doubt and fear to creep back in. 

What can be done to avoid this risk? Those that build their mental strength leads to a positive mindset and actions that support it. This step will not happen overnight. Although I have met survivors that turned on a dime with the mentality of "Enough is Enough" and they tell themselves "I am going to survive!" They constantly pursue a strong identity of being a survivor. When additional challenges, symptoms or negative feelings arise, they learn from these moments. They wake up every day with a mindset that "this too shall pass" and they will get better. They look for additional resources and opportunities. As their mindset shifts, they begin to slowly frame the diagnosis as a GIFT to learn more about themselves and how to serve others.  

Have you been diagnosed with a disease or your health mentally or physically are not where you want it to be?  

Although we all care and love you, we do not have to live your life. You have been given a choice and it is for a reason. This reason is difficult or impossible to see at first but comes into view over time. 

For me, it was a wakeup call and as I think about it now, it is the greatest gift ever presented to me. 

Do I want to go back and relearn this lesson? Absolutely not!  The gift I soon began to realize happened when I was given the choice to address who I was, what I wanted., and more importantly deal with the mental roadblocks holding me back. I discovered that "I am enough" and my own perceived identity was holding me back from healing. My previous identity of not being good enough or deserving left me scared. It kept me from exploring other options. This cycle of blaming myself and not feeling good enough or deserving had left me with high levels of stress and fear. 

I did not know how to leave this vicious spiral downward and came to realize that the critical step of mental health was solely up to me.

I discovered my identity is what I thought about myself. It led me to begin taking actions to heal. I began realizing that my thoughts led to my behavior which led me to actions that either left me feeling worse and more scared or into a world of possibilities and feeling better than I had in a long time.  My outward view and how I interpreted my diagnosis, created my current reality and whether I thought I could heal or not.

A healthy view of myself and a new identity is the gift that came over time. 

If I was going to heal, then it was not only up to the foods I ate, toxins I removed and nutrients consumed. What I thought was equally, if not more important. I early on seized from using the words “I have” and “should” and switched them to healing language “I can” and “will”, I no longer allowed the diagnosis to decide my choices. 

I began healing from the inside and started with who I was and what I wanted.  

This book is meant to inspire you to take health and healing into your own hands. You are the primary health care worker, caregiver, and leader of your healing team. Take this opportunity with pride and take control of healing whatever you were diagnosed with. 

Whether you think you can or think you can’t. You’re right!  

1. My Story 
2. Addressing the Fear
3. Letting Go
4. Dealing with Noise (Family, Friends, Doctors, Society)
5. Fear of Death
6. Who are You
7. What do you Want
8. Making a Choice
9. Getting in Our Own Way
10. Healing Behaviors
11. Mindset to Heal
12. Your Identity
13. Measure 
14. Small Steps
15. Faith
16. Inspiring Others

When will this book get published? 
August 2019 (with your help)

How will your investment be spent?
A publisher has offered to take on the project of editing, design, layout, promoting and getting the "Identity of Health" published and into the hands of MS patients and others that need our help.
As I found out through multiple phone calls, publishers no longer assume the risk unless you are a well-known author. 

I am on my way but need a boost on this first project. 

Below is an itemized list of estimated expenses. 

* Dedicated ISBN  - $100
* Copyright - $250
* Layout Design and layout  - $750
* Cover Design $500 
* Editing  $4000 
* POD and Distribution listing with IngramSpark and Amazon - $100
* Other online book listings - $300
* Reviews  - $120 
* Awards - $120
* Publicity  - $1500
* Sales & Marketing -$26,000 
* Speaking Engagements -$800/mo (Seeking 6 Months Only) to establish and be taught system of execution
* Podcast - $400/ mo (Seeking 6 Months Only) to establish and be taught system of execution
Booking writing coach and mentorship consultations - $1200 (from start through execution)
Foreign Rights $2500 (Can Wait) 

Why not self-publish using create space by Amazon?
After researching and seeking advice from other authors that have used a book to help influence and help through speaking, I have decided against it as an effective option. A publishers credibility,  proper distribution channels, and the execution of a specific sales and marketing strategy will significantly improve the chances of helping more people.
The beginning efforts without funding have led to the opportunity of being on the TEDx stage. Imagine what could be done if 100% of my efforts were directed to helping more people.
The self-publishing route has limitations and risk that does not need to be taken.  As stated above, this is my life's work. I am not willing to take the risk and have this project be a flash in the pan or just a one-time good idea. 
I will fight and do whatever it takes to have this help just one person. 

 How You Can Help
Get the word out and share this Go Fund Me Link.
Healing begins with the conscious decision to adopt the identity of being a survivor and taking the actions to achieve what you want, like getting this book published.

The other thing you can do is share this campaign.
-Please tell a friend, or 25 friends, or even a 100 friends, acquaintances and co-workers, clients, about Identity of Health!
Every person you tell could be a life you save!
-Get the word out by phone, email, and talking it up.
-Post a message on your Facebook page.
-Even better, post a link to the campaign video. (coming soon)
-Tweet a link to the GoFundMe page.
-Visit my website and blog to see all the other wonderful things I have been talking about to receive your free subscription to my free newsletter, free access to my course "FOOD AS MEDICINE" (Priceless value, retailed at $29)
Free signed copy of "Identity of Health" and last but not least I will speak at your event if you donate $1000 or more.

A donation of $25 or more would also be incredible!

What You Get For Donating
Besides the joy of helping others, each dollar donated to the Identity of Health project will go directly towards sharing this inspiration and wisdom with more people and getting the book published!

$25 or more will receive:
- E-Copy of "Identity of Health"
- Access to "Food as Medicine" course

 $100 or more will receive:
 - An Autographed Copy of "Identity of Health"
- Access to "Food as Medicine" course
- 2 months of enrollment to the Survivors coaching group

$1000 or more will receive:
 - An Autographed Copy of "Identity of Health"
- Access to "Food as Medicine" course
- 2 months of private one to one coaching
- Glyphosate testing kit conducted by HRI Labs

$5000 or more will receive:
 - An Autographed Copy of "Identity of Health"
- Access to "Food as Medicine" course
- 2 months of private one to one coaching
- Glyphosate testing kit conducted by HRI Labs
- 1 hour speaking for your organization or event leaving the audience with a mindset of possibility to begin their first step to heal.

Wait, there's more...

Other rewards include anything else I do which will involve:
*Microtraining series guiding you through the healing process
*More Books
*Free tickets if I am speaking anywhere, just let me know, and I will make it happen
* My constant appreciation and love

If you have further questions, you can visit my website.
(being updated to reflect this campaign very soon)

I am so grateful for you and the time you took to read about my request.

I am looking forward to sending you the book. 

To what you want,
  • Brad P 
    • $25 
    • 37 mos
  • Brooke Elliott  
    • $25 
    • 39 mos
  • Angie Y 
    • $50 
    • 39 mos
  • Holly & Anthony Vaccaro 
    • $100 
    • 41 mos
  • Erin Armand 
    • $100 
    • 42 mos
See all


Matt Rowe 
Lakewood, CO