A touching & feasible AR Minimum Viable Product (MVP). A Short Story Reflecting Contemporary Issues.

Set in a fantasy world,  the mixed ancestry, voiceless 7 years old Alina embarks in a journey to find a cure to the epidemic that is killing her village, dividing the people and tormenting the planet since decades. 

Guided by her grandmother and helped by the new strange friends and magical creatures, that Alina meets along the way,  she will unveil the mystery behind the epidemic and find a solution: but will  the people in the villages be ready for it? They will be able to leave behind their prejudices and masks to embrace an inclusive and sustainable future?

Target: Kids 7+ - Platforms: Web, iOS, Android

Pay-as-you-GO - No InAppsPurchase - Original IP

Audience Building & Crowd-founding Campaign 

Go-To-Market - Launching the Picture Storybook:

1. Digital e-book & audiobook.

2. Hardcopy Picture storybook.

3. Hardcopy AR book with AR Targets to enhance 2D/3D animations of characters, objects and

4. Interactive digital storybook with activities and minigames

Designing better children apps today, can make a real impact tomorrow. 

Video: Executive Summary

Helping Parents & Educators to grow emotionally healthy and intelligent Kids, by fostering their sense of self through fun, immersive, inclusive and engaging activities.

How can we make learning fun and engaging? By applying transmedia storytelling strategies, gamification, STEM, SEL and universal cross-cultural learning to accessible, immersive and inclusive products.

Thanks to the Southbank Innovation ACE IT program
we could research the problems and benefits of AR for Education, understand the market trends and our Target Audience needs, wishes and expectations: What Kids, Parents and Educators want?

Hoppipop! KidsZone is a Web-AR Cloud based platform,  meant to become the safe, accessible online space where parents, educators and kids can find inclusive, engaging and inspiring content.
They will tap into imaginary worlds that they can bring alive in the classroom or at home, combining learning & play time. 

A place of wonder...
where storytelling turns into challenging, fun, immersive interactive adventures, where Educational content meets Fun and Digital Play fosters individual and relational development, by mixing real contexts and environments with the magic  and wonder of imaginary story-worlds. 

Story-worlds to explore...
where  kids can learn about themselves and the world, empathise with others and taking relevant actions, meeting  magical creatures while developing their own critical thinking and learning new skills (Numeracy, Literacy, STEM and SEL).  

Learn more about AR/MR for Education at: www.hoppipop.co.uk/kidszone

Video: Parents Concerns

AR/MR learning experiences, Edutainment, Interactive AR Books, Games & Apps!

Research shows that 5G and the global growth of internet users and owners of mobile devices  is expected to grow by 70.83% (CAGR) by 2025. The most feasible and accessible way to bring Play to our Target Audience is:

A WebAR based platform
Cross-platforms: accessible from all devices
Pay-as-you go: Affordable Downloadable Apps 
Subscription Options

Why Hoppipop! KidsZone QuestBooks will be unique  and they need to exist?

Research shows the growing demand of AR applications in the educational space, along with the increasing difficulty from Kids, Parents and Educators to  find a safe and engaging online spaces where to learn and play. Research also highlighted the misrepresentation of disabilities and diversity.

How can we fix this issues?

Adventure, action, challenge and storytelling, usually reserved to younger adults games or relegated to picture-books for toddlers, where AR/MR is just a fancy addition to keep the kids attention alive. In fact, often there is no specific use or meaningful actions for AR features within the story, within e-learning content, activities aren’t usually related to storytelling if not in the form of information. 

Video: Cross-cultural Learning

Hoppipop! digital products want to fill this gap, producing original immersive stories, where kids can apply the lessons learned in the story game play. 

Kids will be the protagonists of their stories, by taking relevant action in situations where they can learn and apply socio-emotional skills, literacy and numeracy, creativity and logic. Kids will be  active participants in fictional story-worlds and contexts, that reflect real-life challenges. This is one of the secrets behind the recent successes of blockbusters like Frozen, or games platforms like Roblox. 

Video: Play Matters!

Learn more about AR/MR for Education at: www.hoppipop.co.uk/kidszone

Video: Target Audience

Who are we?

Hoppipop! is a Digital Publishing & Product Design Studio whose mission is to create fun, engaging and inclusive educational products that can be accessible and sustainable in today’s frantic digital race. We believe in the growth of a "green" UX that can champion and support a green and inclusive future. Applying new technologies to create better products, where AR/VR/AI/Voice can be introduced and improve accessibility from everyday use to specialist learning. 

Learn more  at: www.hoppipop.co.uk/about

Video: Case Studies: AR Books, AR Toys and Roblox


Hoppipop! Online Art, Design & Creativity Bootcamp

Creativity without discipline and processes never produce long-lasting results. Developing digital products in today's world requires a set of very specific skills, from User Experience Design processes to Visual Design best practice. 

Hoppipop! Online Art, Design & Creativity Bootcamp 
aims to bridge the gap between the technical and creative skills necessary to build a sustainable and inclusive future. It is an online community of learners who wish to grow and share their experience by collaborating at challenging projects, reflecting upon their professional goals, work-ethics and your role responsibilities, while having fun and enjoying their work.

Learn more at: www.hoppipop.com

How will we spend the funds?

Pre-seeds: with £ 27,000, we’ll be able to:

· Purchase Equipment and Software licenses.

· Technical Development of Alina AR Book (MVP.

· Publishing Hard and Digital copy of Alina AR Book.

· Launch at The Family Attraction Expo’ Nov 2021 and at The Bett Show (Jan 2022).

· Platform set-up.

Help us in reaching our Target Goals!

Learn more about AR/MR in Education by downloading the List of Resources 

Become an Active Participant! 


· Parents and Educators  focus FB group at: https://www.facebook.com/groups/kidsappsparentslove 

· AR/MR/VR/360 Immersive Technologies  Discussion Group : https://www.facebook.com/groups/immersivetechnologies 

Thank You!


  • Immacolata Piccolo  
    • £50 
    • 9 mos
  • Arcangelo Molinaro 
    • £50 
    • 9 mos
Become an early supporter 

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Natalie Massone 
London, Greater London, United Kingdom
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