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Heyday Faces Relief Fund

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It’s with the heaviest of hearts that we’ve had to make the devastating decision to let go of the lifeblood of our Heyday community – our Skin Therapists, Hosts, and Shop Attendants. They are the Heyday you have come to know and love – showing up every day to help you put your best face forward. 

We’ve worked hard to do right by our team every single day since we started this company almost five years ago. This heartbreaking decision was a last resort in extraordinary times. It gives our team the financial stability through unemployment that we simply cannot provide as a business without our doors open. We did this to ensure that our beloved team has a work home to come back to on the other side of all this. 

Over the years, we’ve assembled a team of more than 300 Skin Therapists and Hosts across our 11 shops nationwide. Like many of you, our Shop Teams have hopped on Zoom this week, communing (and masking!) in Heyday University, a skincare education and personal growth space we furiously created last weekend as soon as we knew our shops would be closed. The connections we’ve seen online have been the absolute sunshine through this cloudiest of weeks. 

Our team will receive their last paycheck early next week and we will continue to pay our healthcare contribution through the end of April. 

To support our Shop Teams, we have started this Heyday Faces Relief Fund to distribute among our Shop Teams at the end of March. We’re deeply grateful by the messages of support we’ve received from you so far. Even in these uncertain times, we believe in the generosity of our community.  You can donate to the Fund directly here and all of the funds raised here will go directly to our team members.

If you’re looking for other ways to support the team:

We’ll allocate 50% of all gift card purchases through March to the Fund 
We’ll allocate 10% of e-commerce sales through March to the Fund

_ _ _ 

Ironically, the very social distancing we’re experiencing has brought us closer together than we've ever been. While we don’t know what the weeks and months ahead hold, we eagerly await the day when we are able to rehire our teams, reopen our doors, and welcome back our clients that have been with us through all of it.

In health, and with gratitude,

Adam & Michael, Co-Founders


  • Natalie Smith
    • $93 
    • 4 yrs
  • Richard Swain
    • $100 
    • 4 yrs
  • Erin Kearins
    • $20 
    • 4 yrs
  • William Edwards
    • $500 
    • 4 yrs
  • Anonymous
    • $10 
    • 4 yrs

Fundraising team: Heyday Support Team (2)

Heyday Support
New York, NY
Laura Noonan
Team member

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