I have always loved inventing. Ever since I was little, I knew I wanted to do something with purpose, greater than me, through the grace of my Lord. Helwa is a purpose-driven fragrance brand that blends innovation with social impact. Inspired by the Arabic word for “pretty,” Helwa is redefining the way people experience fragrance by offering a unique, transformative product that goes beyond scent—it’s about creating moments of beauty and meaning. Most importantly our mission is to bring joy and hope to children around the world. Every product contributes to something greater. At its core, Helwa is not just a brand—it’s a movement that believes in the power of fragrance to inspire, uplift, and make a difference. I am so passionate to make this a success because I know I can live out my dreams of giving hope to children through the magic of toys and kindness. I want to show others that they can make it too. I was blessed to have so many pour into me, and now I want to reciprocate that.