Walter, also known as Mr. Tendernism, is a beloved figure in the California food scene. In 2020, he partnered with a small coffee shop, bringing his signature gumbo and barbecue vision to life as it evolved into Destination Smokehouse. Walter’s larger-than-life personality quickly became the heart of the brand. In viral videos, he’d lift a rib bone, watch the meat fall clean away, toss his glasses, and shout his now-famous phrase, “That’s Tendernism.” Millions followed as “Unc” delivered unforgettable reactions, lines stretched around the block, and celebrities stopped in to witness the magic. When food critic Keith Lee visited, national attention surged, and many were surprised to learn Walter was the face of the restaurant, not the owner — igniting conversations about viral fame and ownership. Soon after the spotlight intensified, Walter was ultimately fired from the restaurant he helped make famous.

But Walter’s story doesn’t end there. He’s launching his own food truck, where he’ll showcase his signature barbecue and soul food creations, giving fans the authentic flavors and larger-than-life energy they fell in love with. He’ll also travel city to city, reviewing small, locally owned BBQ and soul food restaurants — spotlighting hidden gems, driving foot traffic, and helping hardworking entrepreneurs grow their businesses. More than food, it’s about community, culture, and ownership. Walter isn’t just tasting ribs — he’s building a platform that celebrates small businesses and turns viral moments into lasting impact. “That’s Tendernism” is back — and this time, it belongs to him.

Walter is reaching out to his friends, family, and supporters with an open heart and a clear purpose. What started as a setback is now an opportunity to turn a wrong into a powerful comeback — and to build something that not only restores his dream, but creates opportunity for others along the way. He’s not just asking for support for himself. He’s inviting you to be part of a movement — one rooted in ownership, community, and lifting up small businesses that deserve the spotlight. With your help, Walter can relaunch his vision, bring “Tendernism” back on his terms, and use his platform to shine light on hardworking entrepreneurs across the country. If you’ve ever laughed with him, been inspired by him, or believed in second chances, now is the moment to stand with him. Together, we can turn adversity into impact — and make this next chapter bigger, stronger, and built to last.

I am Walter's manager, and Walter will be receiving the funds directly from GoFundMe.