GoFund
Hello Everyone,
As many of you know, I’ve been passionate about sneakers and fashion for nearly 30 years. My journey hasn’t been easy—I became a father as a teenager, survived a three month coma from a major car accident, overcame addiction but by the grace of God I’m still here persevering. Along the way, I married, welcomed another child, and became a full-time caregiver for my wife after she suffered two strokes that left her partially paralyzed. Balancing two jobs and caring for my family has been challenging, but it has also strengthened my purpose.
For the past five years, I’ve been reselling sneakers, but I’ve always dreamed of launching my own clothing line. Today, I’m taking that step. Starting October 17th, I will officially be going full-time as a clothing brand and sneaker seller.
This brand is more than just fashion—it’s about giving back. Each drop will feature high-quality, limited-edition sweatsuits, individually numbered (e.g., 1/100, 2/100), and never restocked once sold out. With every release, a portion of proceeds will go directly to causes that matter, such as:
• Supporting single mothers with daycare costs so they can work with peace of mind
• Raising awareness for stroke survivors
• Funding Alzheimer’s research
• Partnering with youth sports teams and community organizations
What makes this unique is the collaboration. For each drop, we will involve people directly impacted by the cause we’re supporting. They’ll have a voice in the design process—so they’re not only receiving help financially, but also seeing their ideas come to life through fashion.
I’ve always believed in working hard and helping others. Now, I’m combining my passion for fashion with a mission to make a difference. Together, we can create something that not only looks good but does good.
Thank you for taking the time to read this, for your support, and for helping us bring smiles, awareness, and hope to as many people as possible.
Organizer and beneficiary
Nicole Koenig
Beneficiary





