Help Ari buy the AdX spin-out from Google
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Hello, I'm Ari Paparo, well-known expert on all things advertising and the author of the upcoming book, Yield, How Google Bought, Built, and Bullied its Way to Advertising Dominance (link to Amazon).
The book covers the amazing story of how Google went from zero in display and video advertising to a position so dominant they were found by a federal judge to be an abusive monopoly.
Now, the DOJ is asking the courts to break-up Google's advertising group, and spin out the ad exchange, known colloquially as "AdX". But who would be the buyer of this giant (~50% market share) business? That's where you come in, my friends.
With just a small donation you can help me, the ad tech influencer, fulfill my dream of owning a small part of the Lumascape. I will buy AdX, and in one fell swoop solve all of our industry's problems.
My promises as the future owner of AdX:
- Eliminate Dynamic Allocation, because, after all, I won't own the ad server any more
- Give everyone all the logs files they want. You get a log file! You get a log file!
- Continue to rename the product every two years, while everyone still gets to call it AdX. Maybe we'll bring back "Project Wolf?"
- Continue passing custom values for geography and content categories that don't match anyone else's taxonomies
- Replace all the account managers with AI chatbots
If this sounds too good to be true, it might be. The real plan is to get this puppy out of the clutches of the Google monopoly, clean up the financials, then sell it to Amazon or Meta where it can be sure to free of any monopolistic tendencies.
I've set the goal at $1 million for this GoFundMe, which is likely not enough to do the spin-out. But I plan on just using the cash to pay my favorite banker. Terry Kawaja, to make the transaction happen.
Organizer
Ari Paparo
Organizer
New York, NY