Help Us Build the Greenpeace of the 21st Century
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What if saving the planet was just a matter of putting money in the right place?
We believe that short-term financial interests are destroying the environment. If you're convinced that reforming the global financial system should be a top priority for anyone who cares about the climate and biodiversity, then join us.
We're building PEP’S, a nonprofit project backed by a team of 8 experienced co-founders in digital transformation and environmental action. Together, we are creating the GAFAM of the NGO world: a next-generation digital platform for sustainable finance.
What is the Pareto Eco Score?
The Pareto Eco Score is a unique index that ranks the world’s 60 systemic banks based on their investments in fossil fuels and industries that destroy biodiversity.
It’s designed to push banks to become green within 3 years by creating a global competition between them. The scoring system is based on the 80/20 Pareto principle: identify the 20% of financial flows responsible for 80% of environmental destruction and shift them.
The score is powered by data from leading NGOs such as Rainforest Action Network, BankTrack, Oil Change, Indigenous Network, Reclaim Finance, Sierra Club, and Urgewald.
Key sources include:
- Banking on Climate Chaos
- Banking on Biodiversity Collapse (PDF)
In 2024, our ranking of the best-performing systemic banks placed two French banks in the global top 3: La Banque Postale and Crédit Mutuel.
Why Systemic Banks Are the Key
Systemic banks are the bridge between 8 billion people and 200 million businesses. They are at the heart of over 80% of investment flows in the OECD and use massive leverage up to 5x or 7x your deposits to fund all kinds of projects.
That means when you give €1 to a bank, you may be unknowingly enabling €7 in investments into fossil fuels or biodiversity destruction... or into green solutions.
We want to give everyone the tools to redirect those flows.
What is the PEP’S Digital Platform?
Our goal is to promote responsible financial actors and to make the Pareto Eco Score an everyday tool:
- A public API: for any digital platform to integrate our score
- A mobile app: personalized dashboards, guidance, and score tracking
- A web portal for donors and members: to measure and improve their impact
- E-commerce tools: to buy from merchants whose banks are green
- A cryptocurrency and green neobank: launching within 3 years
Why We’re Different from Team For The Planet
Inspired by Team For The Planet, we also want to back startups. But our focus is on funding platforms and apps that integrate the Pareto Eco Score, to drive financial behavior change at scale.
We’re committed to promoting ethical finance globally, especially in the U.S. and China, where the financial footprint is largest. Our tools will be open, multilingual, and available worldwide.
First Startup Partner: myBudly
myBudly.com is our first official partner: an AI-powered travel app for eco-conscious travelers. In collaboration with PEP’S, it will integrate the Pareto Eco Travel algorithm, letting users choose the most sustainable providers based on the banking impact of each.
How Will Your Donation Help?
Your contribution will help us create three legal entities:
- PEP’S – the digital platform and public benefit tech company
- I TECH 4 WILD – NGO to support biodiversity restoration
- I TECH 4 CLIMATE – NGO to promote clean energy innovation
We are advised by legal expert Maître Pierre-Yves Nauleau (specialist in public-interest nonprofits in France).
Funds will be split 50/50 between the two parent NGOs, which will later co-found PEP’S.
Fundraising Milestones
Use of Funds
- €70,000
Creation of 7 legal structures (2 NGOs + 1 impact company)
- €100,000
Public launch campaign
- €500,000
Development of the mobile app, member platform, and digital services
- €1,000,000
Browser tools, e-commerce plugins, and global deployment
All profits will be reinvested in the platform’s environmental goals. Our banking partner will be a certified green bank we are already in discussion with Crédit Mutuel.
I TECH 4 CLIMATE
Supports renewable, non-polluting energy innovation (no fossil, wind, solar, or nuclear).
I TECH 4 WILD
Supports sustainable agriculture, biodiversity protection, and deforestation-free methods.
Who Are We?
We are 8 experienced co-founders from France and Luxembourg, with deep backgrounds in finance, tech, consulting, marketing, and sustainability. We’ve worked for leading banks, corporations, startups, and NGOs. Now we’re uniting our skills for the planet.
Adlen Kamoun
Expert in financial transformation for Banque de France, Crédit Agricole, Société Générale, etc.
Isabelle Bromet
PMO expert with experience at Accenture Foundation and in banking/insurance sectors
Carole Ferrulo
Serial entrepreneur in digital and wealth management, leading communications in Francophone regions
Sandra Petricevic
Multilingual digital marketer and startup advisor, managing global communications
Guillaume Coursin
Business developer and cofounder of myBudly
Pierre Gillet
Industrial strategist, founder of two companies in the mobility sector
Olivier Zitvogel
AI and VR specialist with a background in finance, gaming, and R&D
Jérôme Pinneau
Tech founder and M&A data specialist, founder of Finquest
What Happens Next?
The legal structures are scheduled to be created by September 2025. The more support we receive now, the faster we can act.
In 2025, recurring monthly donations will be possible to support the platform and get ongoing access to PEP’S digital services (like your personal Pareto Eco Score).
All funds will be deposited at Crédit Mutuel: a green systemic bank.
Why It Matters
This is a 100% nonprofit project.All proceeds are reinvested into achieving climate and biodiversity goals.
Redirecting our money is the most powerful act we can take with 7x more impact than individual lifestyle changes.
We’re honored to build this with your support.
Thank you, and we can’t wait to count you among our future members!Let’s keep the PEP’S alive! ✨
Organizer
Guillaume COURSIN
Organizer
Paris