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My name is Jason Hancock, an Atlanta educator, mentor, and entrepreneur, and I am the founder of Umlilo Juice Company — a cold-pressed juice and wellness brand born in the heart of the city.
For years, I have served the youth and families of Atlanta as a teacher, coach, and leadership mentor. Every day I witness the impact food deserts, stress, limited health resources, and lack of wellness education have on our community — especially our youth.
Umlilo was created to be part of the solution.
Umlilo means “FIRE” — Fuel your mind. Fuel your body. Fuel your future.
Our juices were born in school hallways, football fields, and community gyms. Now, the demand for Umlilo has outgrown the small spaces we serve.
It’s time to build a home.
A brick-and-mortar location in Atlanta will allow us to expand from an e-commerce into a full wellness destination where the community can recharge, learn, and heal.
But to make this dream a reality, we need your support.
Why a Brick-and-Mortar Matters
A permanent location allows us to create:
1. A Community Wellness Hub
A safe, positive space offering:
- Cold-pressed juices
- Smoothies
- Protein blends
- Immune boosters
- Wellness shots
- Herbal blends
2. Jobs & Mentorship
We will train our youth in:
- Entrepreneurship
- Customer service
- Financial literacy
- Business operations
- Wellness and nutrition
- Leadership
3. Affordable, Healthy Options in Underserved Areas
- We want to bring wellness directly to communities that need it most.
4. A Headquarters for Taste A Vibe Media & Community Programming
A space for:
- Youth workshops
- SEL + mindfulness events
- Entrepreneurship classes
- Pop-ups
- Community meetings and partnerships
This is bigger than juice!!!!!!!
This is community empowerment through health, culture, and opportunity!!!!!!


