Help the Melrose Umbrella Company Bar Team

**This is not officially affiliated with Melrose Umbrella Company. All proceeds from this campaign go directly to the staff at Umbrella via me, the campaign creator, acting on my own, not the business.**

I realize there are dozens of GoFundMe campaigns already established to help support bar teams across Los Angeles during these unprecedented times. I also realize that we're all hurting to some extent and either can't afford to donate to multiple campaigns, let alone donate at all. 

But, like many of you, I feel helpless. After three days of being down, I made the decision to do whatever I can to right my own ship and help others. Some efforts will work; others will not. But giving this a try is just the right thing to do, whether it produces meaningful financial relief or not. 

We all have a role to play to stem the tide of Coronavirus. Without a doubt, that's of paramount importance right now. That said, immediate need exists for thousands of service industry workers across Los Angeles and the world.

I am most intimately connected to roughly 20 of them at Melrose Umbrella Company. A tight-knit group that has made so many people smile with a gracious style of hospitality only Umbrella is known for. Until being laid off on Monday, I spent about two years as a bartender at Umbrella. I was general manager for the last two months. I feel responsible for doing whatever I can to help my friends and co-workers make it through this time the best they can until we're back together doing the jobs we love under the mighty Umbrella. 

Please think about all of the good times you have had at Umbrella and the people who work so hard to make those good times come to life. And, if you have the means, please throw a couple of dollars our way. I will make sure the money is distributed equitably to those who need it most. 

Thank you,

Rocco Pendola

Donations ()

  • Anonymous 
    • $50 
    • 12 hrs
  • Lucas Mittenentzwei 
    • $25 
    • 3 d
  • David Munoz 
    • $40 
    • 4 d
  • Carissa Kaufman 
    • $50 
    • 4 d
  • Aileen Beaver 
    • $20 
    • 6 d
See all


Rocco Pendola 
Los Angeles, CA
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