Sidecca is more than a clothing boutique- it’s a reflection of Altadena’s heart. Owned by Adriana Molina, a lifelong Altadena resident and parent of children who attend local schools, Sidecca represents deep roots, resilience, and community pride. Adriana made the intentional choice to move her boutique to Altadena to serve and grow alongside the community she calls home. When the Eaton Fire devastated Altadena, Sidecca’s building survived, but everything inside was heavily damaged by smoke. After months of hard work, perseverance, and personal sacrifice, Adriana was finally able to reopen last month.

Throughout this incredibly difficult year, she continued to show up for Altadena- selling merchandise from her home and online, hosting pop-ups, and even creating custom keychains with street names to honor families who lost their homes. Just as Sidecca began to rebuild, recent rains caused roof leaks that flooded the store, once again damaging her entire inventory. Adriana is now facing the heartbreak of starting over- again. This is our opportunity to support Adriana and Sidecca the same way she has supported us. Any contribution will help cover lost inventory, repairs, and the costs needed to get this beloved local business back on its feet. Together, we can help Sidecca continue to be part of Altadena’s story.