Help Purple Chameleon Boutique Continue Its Legacy

Hello friends, family, loyal customers, and supporters,

My name is Shannon Ford, owner of Purple Chameleon Boutique. For more than two decades, I have dedicated my life to serving women through fashion, confidence, and community. What started as a dream grew into a business that has helped thousands of women feel beautiful, empowered, and confident in who they are.

Today, I am reaching out with humility and hope.

Recently, Purple Chameleon Boutique was forced to move from its previous suite inside McCain Mall to a new location within the mall. While I am grateful to still have a place to continue my business, the move has created significant challenges. Like many small business owners, I have experienced slower sales, reduced foot traffic, and the financial strain that comes with rebuilding customer awareness in a new location.

For the first time in many years, I find myself facing a season that has been emotionally and financially difficult. There have been days with little to no sales while expenses continue to arrive. Rent, utilities, inventory costs, and everyday living expenses have created a tremendous burden.