In honor of Ms. Howey's philosophy of using real-world tasks to teach kids a variety of skills, we put together this GoFundMe to show the kids how an inspiring story can motivate others to contribute! Help us show Ms. Howey's 4th Grade Class the power of telling a good story, hard work, and how to use the Internet for good!
The kids of Ms. Howey's 4th grade class have been working hard all year selling Fan Faces (fanfaces.org ) so that they can raise money to go to a variety of charities. One of the organizations the kids donate to is called All About Animals Rescue (allaboutanimalsrescue.org) and all of us at BARK are so inspired by all their hard work with Fan Faces that we want to blow them away with extra donations that they can give to All About Animals! (AND beat the class from last year with donations. Last year's class raised $3000, so far Ms. Howey's 2020 class is at $2500!)
Below is the story of how BARK got involved with Ms. Howey's class and how she made the design, marketing, and customer support of prototype BarkBoxes a pillar of the kids' curriculum for the whole school year!
Story beginning below, to see a longer version of this story, visit BarkPost!
An early-morning marketing meeting at BARK HQ turned into the MOST AWESOME MEETING EVER (who says that, right?) when we learned about a teacher and her fourth-graders in Grosse Pointe Park, Michigan.
Not only do Ms. Howey’s students-slash-entrepreneurs run an actual business out of their classroom at Trombly Elementary selling Fan Faces, personalized photo cut-outs to use at sporting events for "hand-held cheering fun," (as well as magnets, ornaments, cupcake toppers, and more!), they also spent over two months DESIGNING THEIR OWN BARKBOXES!
Listen, these junior designers are incredible. They dreamt up their own box themes, and created two toys, two bags of treats, a chew, a card insert explaining the theme and items, a billboard advertisement, and a thirty-second commercial. Their teacher also tasked them with choosing an influencer relevant to their respective themes.
When Ms. Howey reached out to us at the beginning of the school year, our very own Director of Consumer Insights and Advocacy, Alex Gross, drove to Michigan from our office in Columbus, Ohio.
At the start of the school year, the kids—ahem, business co-owners—got to ask Alex all about marketing, customer service, dog puns, staying on-brand, and giving back to those in need (all while working on their boxes). When Alex visited the following December, they presented their creations Shark Tank-style.
To see the rest of the adorable story and find out who won the competition, visit the BarkPost article!!
Whether you support these kids though a purchase on Fan Faces or by making a donation that will go to All About Animals, let's help these kids beat last year's class and raise a ton of money for dogs in need!
Sincerely, the folks at BARK!
- Alison Grojean
- Jodie Mellos
- Beth Katenin
- Lisa Perkins
Organizer and beneficiary
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